5 reasons to use blogs as online marketing tool

September 4, 2012 § Leave a comment

The blog is a concept that started in late 90s. It was a way to comment an existing page, an opportunity for visitors to react and give his opinion on the said page. What began as a comment in one sentence and has evolved little wear on just about everything and anything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

website development company - OptiMatrix Solution

website development company – OptiMatrix Solution

1 Blog is simple. The easiest way to post your article on the net is through blogging. No skills are necessary. an average adult can read and at least click a mouse. It’s like having a virtual piece of paper; you just write your ideas, experiences, talk about new products, etc. We hope that the truth behind your articles and so encourages the reader to try your product. If you have a PC and an Internet connection (who does not), you can write and post on your blog.

2. Blogging is authentic. At a time when advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their life experiences, unscathed by the paid advertising. Reading blogs on the use of basic hand is like talking to people about their experience. You definitely want to buy a proven product.

3. The blog service is free. Because blogging is a medium of online advertising, most sites see it as something to improve the marketing of their site and therefore continue to offer free. Any possibility of free advertising on the web is definitely a bonus especially to start-ups.

4. Blogging builds credibility. The more you write about your experiences on a particular product or industry, your readers realize that they can depend on your posts for their own information needs. As such, you become an expert and as a result, more readers visit your site and more bloggers will link your blogs. When businesses and professional organizations like website development company will see the growth of your readership, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog.

5. Blogging builds your market. Unless you are a Hollywood star, chances are that only your mom read your messages. Maybe she has many friends and let know how your blog is interesting. But you should not depend on Mom to increase your readership. Search in the following ways to build your market through blogging:

-By using your e-mail. Today, the popularity of blogs that go beyond e-mail to quickly and effectively reach and expand a market. In this age rapidly, people are just faster to see a blog that to consult their emails. Let them explore your site by using a short e-mail message as a foretaste of your blog. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-Using subscriptions. An easy way to get your readers e-mail is to give them the opportunity to subscribe to your blog. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail, the last thing you want is a comment on your blog that you are a spammer.

-An understanding of your readers. Conduct a simple survey with your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or an article that you have shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face.

-By joining a blog network-A network of blogs maybe a collection of blog sites that share the same industry, interest, readership, a payment, consumers, etc. find credibility and convenience in clicking a link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest technology to reach its audience. It is increasingly popular on the Internet. As such, having an RSS feed on your blog is definitely another means of educating your readership. Have a variety of “feed” can add interest to your blog site. for more information read optimatrix blog


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