Improve Online Presence of Company with SEO
September 29, 2012 § 5 Comments
Every moment a company is launched in some part of the world. All these companies want to be a big success and for this, they leave no stones unturned. They hire best professionals; try to offer the best products and services to the client, and spend thousands of dollars on advertisement. Now the question is “Are all these efforts enough to make a business a success?” Not necessarily.
In today’s highly competitive environment, it is vital to have an online presence. The first step is to have an official company website, with all the relevant information regarding the company’s history, mission, products and services. The company’s website should be eye-catching, easy to navigate and easy to find. Search Engine Optimization is the process that will help your site be easily found in major search engines. SEO will not happen simply by having the website running. The ranking of a company’s website in the search engines will come up with consistent upgrades and changes to match it with the current algorithm to increase its presence on the main search engines.
There are four basic steps in SEO – Finding Relevant Keywords, Optimizing Pages individually; creating links to your website and finally the Submission of website to search engines. It sounds simple; however you have to ensure that your website does not get black listed. Google will blacklist a website when illegal tactics are adopted to rank the website quickly. Search engine rankings will result only with consistent and progressive upgrades.
Keyword optimization: People use different words to search for a website in the search engines. For instance, for web design company, they use words like website development company, SEO services, web designing Company, logo designing and so on. It is important that your website contain all the possible keywords that people are likely to search for. The pages in the website should be directed towards a keyword phrase and to get good results not more than four keywords should be used. Use key words in headings, content and code within the pages.
Inbound links can be created by using blogs, articles, business listings and a lot of other options. Make sure your inbound links come from the page with high page ranks. Check the page rank of pages you are planning to use, you can check this with Google’s page rank tool.
The last step involves submitting the website. You can submit the website through different search engines. It is a time consuming process, so hiring a professional Search Engine Optimization Company will save time, and they know which search engines are beneficial for your website.