4 Keys to success with a sales strategy
October 10, 2012 § 1 Comment
The first factor of a successful selling strategy is a website that provides information about the products and service offered. The advantage of this is that we can sell products and services online. Selling is an art to be cultivated. It requires a lot of knowledge to find what the customer is looking for and then meet their needs.
Tell customers what you do for them
It is very important to capture the attention of visitors. The aim of your message should remind the visitor. This can be accomplished using energetic words, as well as through descriptive colors and images. Once you’ve managed to capture their attention, you must retain until the end of the message. You should tell the visitors who want me to do next. For example, to subscribe to a newsletter, participate in a survey, etc.
View and Influence
Customer must view your product. Must specify the top characteristics of the company. Explain, through these points, as the products will meet customers’ needs or solve their problems. Not just to convince them to buy the product, but must answer the question “what the product can do for customers?”.
You could use strong emotional words with content, printing into believing that the product could run out if not buy time or lost all the advantages the product can provide. These reasons will create an emotional impulse and will make you think that you have no choice to buy it. Make clever use of words to manipulate your emotions. Customers, in the end, bought by emotion and justify with reason.
Something like “limited edition” or “limited time offer” will create a sense of urgency, which will make you think there product should be done now. It’s a good idea to occasionally deals, especially to get rid of stock. Products which have a defect must be sold at a lower price, always advising the customer of the defect. Otherwise hast done well, can you buy it once, but lose trust in you and will not return more.
Always offers deals and discounts
Since your competitors make different offers to attract customers, you also must do. The specials offers are a good strategy to build customer loyalty. Something that works well is the free shipping, for example, after a certain amount of money. Give free samples to customers is also an excellent idea, since customers will think twice before making a new purchase. Remember, customers are just a click away from your competitors.
Very Important: Never try to force your customers to accept something they do not believe or do something you do not want to do.
Use a Right Sales Message
The ending of the sales message is where most marketers get it wrong. All your efforts will be in vain if the client does not understand what you want to do. Must be convinced to buy the product. To do this, you should consider providing all the information you need to know in order to wishing to what you want to do. The key is to tell the client exactly what to do after you finish reading the message. Some examples: “Catch this golden opportunity now” or “Pick up the phone and dial now”, etc.. Do not include links or ads for other products or services. This will divert the attention of the customer and may not know what to do. You must maintain and care for your client list and send special offers from time to time.
The idea is to influence the mind of the customer to ensure that you buy a product, because it is easier to sell to someone who already bought you once you try to sell to a stranger.