10 Secrets for Making Effective Brochures
October 29, 2012 § Leave a comment
If you are thinking of sending brochures and sales strategy to achieve or to announce a new product or service, you’re probably wondering how to ensure a good response. After all, when you add up all the costs of printing a brochure – writing, art, photography, typography, printing, and mailing costs – plus the time you or your staff can work making a simple brochure can cost upwards of $ 1.
Still, cost is not the only thing you need to worry. Each piece of advertising that you send will leave an impression on your potential customers. Convey the wrong impression can mean the risk of losing sales, So, what can you do to make your sales leaflets are successful? Here are ten important secrets to develop effective brochures.
1. Understand your customer: Before you spend time planning a brochure, the first thing is make sure you understand your customers. Why would they buy your product? What is the most important thing you can do for them? What is the most important problem that your product or service can solve for them? If you do not know the answers to questions like these, then start by asking. Talk to your vendors. Talk to customers. Use your answers to decide what benefits should highlight your brochure.
2. Plan your brochure with AIDA: No, we’re not talking about a distant aunt. AIDA is an acronym for Attention, Interest, Desire and Action. To be effective, the prospectus should attract attention, have enough impact to capture the interest of the prospect for further reading, raise the desire for the product or service and get them to take a specific action, like buy now, call or an appointment.
3. Do not put a photo of your premises on the cover of the brochure: Sure you’ll be proud of the building and the way your company has grown. However, your customers do not really care how proud you are of your company, or how big is your building. The only thing that matters is if your products meet their needs. Do not waste the space that you use to sell your products and convince them to buy now.
4. Sells, not only tell your customers and prospects are in fact not really interested in your company or product. They are interested in themselves and in their own businesses. To get their attention, the brochure should focus on the benefits you will enjoy when making a purchase with you. Remember, people do not buy answering machines to record messages. They buy answering machines to never miss important calls.
5. Use headers and graphics that your audience is interested: Reader is on average less than 5 seconds to take a look at the cover of a brochure and decide whether or not to read it. If the owner or graphics on the cover of the same boring, recipients little bother to open it.
6. It also highlights the benefits inside the brochure holders: Once you have received the pamphlet the next thing you do is browse leaflet holders inside the same. Use these holders to keep their attention, and to continue to the text describing your products and offers.
7. Tell them clearly what you want to do after reading the text Once you capture the customer’s attention: on the product you sell, you have to take the next step: tell them what to do to acquire it. Do not assume that by itself it will get your number and call. If you do not tell them what action to take, they can dial the wrong number asking another trade or service provider instead of yours.
8. Give them a reason to act now: Otherwise the reader to act now, and not given a compelling reason to do so, your efforts to get your attention, arouse interest and desire to be in vain. The customer simply following will have to do and forget you. Some of the most common deals that work for customers to purchase immediately are special discounts that are only valid before a specific date or free gifts by purchases before that date. Another strategy that works without involving discounts or freebies to mention is the fact that quantities are limited (if they really are), or because prices will go up soon, so.
9. Facilitates contact: Make sure your business name and phone number are easy to find in the brochure. Include if possible a toll free number, or some other easy way for people to take the action you want to perform.
10. Minimizes risk: Once you’ve built a desire for what you sell, you could still lose the sale if the client has any concerns about the purchase, and you do not know who you are or how good the product may be. To reduce the fear of the client, including a total satisfaction guarantee or your money back.
This article has been written by a technical writer working at Opti Matrix Solution – a Website Development Company offering affordable iPhone application development services and Logo Design Services to the worldwide clients.