November 29, 2012 § Leave a comment
Some social media managers do not realize the importance of critical comments, if not simply negative users. In most cases, the negative comments are learning much more than the positive. They tend to be more honest otherwise. I know for a fact that many writers are disappointed when they teach their work and only hear an “ah, well, I like”. It may sound a little worst, but a review (where educated and more or less reasoned) gets you receiving. (Indeed, I look forward to a review of that kind to this article.)
For the Social medial company, an easy, convenient and effective way to communicate with customers. Community Managers that receives the negative comments and prefer to ignore the criticisms (whether or not substantiated, one agrees or not) are losing one of the best opportunities available to them to improve the relationship with users. Furthermore, only receive good comments, it’s very boring.
A complaint often affects more than one person
Keep in mind that all followers of social networks are not actively involved. When a complaint (of a product, of any concrete action), it is almost certain that many other customers are thinking the same thing or something similar. So should not be considered as an exception that complaint, as a typical comments from someone who likes to annoy or attention. To paraphrase the Godfather is not personal, it’s business.
That particular complaint is actually an opportunity to please many users who have not made, but they think that their self. Solving the problem presented or adequately responding to a blunder of the company, you can retain the followers much more effective than an offer of a product launched through social networks.
Every complaint is an opportunity for the brand, to improve, to show it brands personality. Sometime complaint against dozens of satisfied customers has solved a problem. Really, an unique opportunity to grow the company.
On the other hand, if ignores the complaint, if you delete that comment. Thinking that perhaps no one has read it, sooner or later the same or similar ones appear.
Learn when it to be there and when to disappear
One of the advantages of social media is that it is a forum where you can produce a discussion among many people. Again, for better and for worse. Undoubtedly, this social media features makes it necessary that the brand moderates this conversation. It is not uncommon that a user could resolve concerns identified in that conversation.
This does not mean trying at all costs to make everyone happy participants in the forum of the brand. If there is a problem, try to solve it, listen to all parties who have something to contribute together and come up with a solution. But do not waste time and energy on trying to change the way of life of the people. If a customer is angry (often rightly), the best way to calm him is solving the problem. Aim mood change is a waste of time.
At this time, not in the time of crisis. But later, when an analysis it from what happened.
This article has been written by a technical writer working at Opti Matrix Solution – a Web development company offering affordable search engine optimization services and iPhone application development to the worldwide clients.
November 28, 2012 § Leave a comment
If you find yourself in the situation of wanting to promote a product that you are bringing to market new and do not have much capital for it, here are some ways to promote a product on a budget you can consider:
Make home demonstrations or tastings
One way to promote a new product without investing a lot of money is to make demonstrations and tastings in our own home.
To do so would invite some relatives, friends, neighbors and acquaintances, to show or would give them to try the product, which would allow us to not only get our first customers, but our first recommendations, as well as obtain valuable information reactions, opinions and suggestions.
Another way to promote a new product without having a big budget is to promote it on the Internet.
Selling a new product can be a difficult task, especially if there are many similar products on the market, which consumers are already buying.
But one way to capture those customers who are buying them to competition, is giving a free trial of our product, for example, if we sell candy business through intermediaries, may choose to leave a tray with some of our candy for the put on desk and offer sweets to their customers free of charge.
Participate in fairs
Finally, another way to promote a product that has just been launched to the market without having to invest a lot of money is to rent a small office or stand in a local fair.
Although for this strategy to be effective advocacy, we must have a good range of products, in addition to glossy brochures and business cards, which we can give to consumers to consult or show interest in any of our products.
Opti Matrix Solution is a web development company that offers cutting edge web Design services. This
website development company offers a wide range of iPhone application development and SEO Services
November 27, 2012 § Leave a comment
Without web traffic not an Internet business thrives.
One of the many challenges of starting a business online is to get traffic to your web site. Unfortunately for most beginners, quality traffic is not only difficult to achieve but also expensive.
Techniques for Web traffic
First we will consider some alternatives to use to generate web traffic:
The first option that comes to mind is the Pay Per Click advertising (PPC). Pay Per Click is a way to attract web traffic to your site, and if the ads are written correctly tend to attract highly targeted traffic. The disadvantage of Pay per Click cost.
To start a PPC campaign, the webmaster should bid on the keywords or phrases related to the content of the website promoted and attract web traffic. After the bidding, the ads appear on the Internet to receive hundreds or thousands of impressions. When an Internet user clicks on the ad, the bid amount is loaded instantly to the advertiser’s account.
These PPC ads should only be used to promote special offers and also should not be the only way to attract web traffic to your website. Similar to PPC ads is the pay per impression (PPI). Although virtually indistinguishable to the audience you are targeting, the ads are different PPI for advertisers. PPI advertisers pay every time their ads are displayed.
For this type of advertising is effective and generate web traffic, the site where the ads are shown to offer complementary products to those offered, or vice versa. As you can see, an important factor is advertising, depends entirely on your budget. If you can afford to pay for traffic, you can run an advertising campaign, but if your budget is tight, then you have to find other ways to generate web traffic.
What is the tool designed for web traffic generation you need to use?. One way to use to drive more traffic to your website is to write articles. To write articles do not need to be a writer or a Nobel Prize winner for literature. What if it is necessary to know or understand about what you’re writing, and also show passion for the subject through writing?
In order to get your items to attract web traffic to your site, you should make sure it is posted all over the internet, and you should have a link to your site at the end of each article you write.
Article directories are a great tool to get your articles are published, with the possibility of attracting web traffic. Most website owners are struggling to keep them fresh and interesting content for visitors, but due to lack of time is often very difficult to publish original content.
The webmasters take advantage of the free content you provide through your items, and return the favor, showing a direct link to your website.
So, now you can typing in your word processor, only write about things you know and enjoy. Be yourself.
November 26, 2012 § Leave a comment
Marketing Plan as a process is highly effective because it forces us to break the routine to enter a strategic context, at least for a few days; however, many organizations make it a bureaucratic event more than a party ideas and new strategies.
The deployment of new digital media and new consumer mobility require more creativity on the part of the marketer, so I invite you to modernize and possibly reinvent the marketing plan, as far as possible with the following thoughts:
- Combine internal data with external data. Many sales budgets are built with internal information for previous years. Today we have several tools that can generate an “insight” finest customer of what it intends to sue. Social networks are a great barometer of consumer expectations, and it can function as a projection engine.
- Close the window of time. Under present conditions is difficult to develop an annual plan effective without their quarterly reviews. This can vary between industries or markets, but the speed with which changes are brewing is growing. Important also is that competition can now react before we do.
- Make it simple. I’ve seen different marketing plans in great detail in the number of strategies, activities and channels. In my experience, the results can not cover planned. It is better to simplify as much as possible the generation of tactical
- Convert the shares in projects. The project-based marketing is a mechanism for more effective administration of a launch or campaign.
- Review investment mixes. In previous years it was easy to allocate budget for advertising or promotional activities due to the impact of the media did not change much. Currently mobility scope requires constant revision. Additionally, digital media and require greater participation in the investment mix.
- Make it more graphic. There are still marketing plans that seem textbooks or dissertations. For a better understanding of it throughout the organization there is nothing better than doing graphic, educational, creative and fun. If the company requires us to write an entire doctoral document, seek to remove to Power Point or a shorter format and graphic.
- Put it in action. Finally, the most important tip of all. We implement the result of planning. It is the simplest but routine, setbacks and other imponderables not allow to check back occasionally, quite often, the document that allowed us to translate our ideas and creativity.