Gain Credibility and Trust in Social Media: 5 Tips to Achieve
November 22, 2012 § Leave a comment
At present, the social networks play a key role in online marketing strategies, where brands seek to approach your target audience through the tools and feature that these platforms available to them. To make connecting with current and potential consumers through various online platforms are essential that brands need to convey trust and credibility that according to specialists for competitive differentiation.
Without a “face to face” and through publications, how can brands get to be reliable and credible to your target audience?
While achieving these goals much does the presence, it is also true that taking care of certain aspects are possible to get the confidence of users in order to build true and lasting relationships with thereof. In this sense, Today, Social Media share some valuable tips that every brand should be followed to achieve reliable and credible social media.
Here are the most relevant:
1. Establish yourself as an authority
To achieve this it is absolutely necessary to have many years in the market? The question is that is it. Must demonstrate that knows your business and the environment in which this takes place generating your own content and becoming a recognized author.
It’s not pretend it is prepared, informed and be aware of what is happening in the industry and make obvious this knowledge through social platforms in which it operates.
This does not mean that the brand should be an “encyclopedia” of your area, you can recognize that you know using the information generated by other specialists in the field as long as credit to the original source. Honesty and transparency are essential.
2. Prove that the brand is social
Not enough to know about the industry in which it operates the brand, but also requires knowledge of the dynamics and updates the media on which it is trying to build a presence in which this case is social media.
It is important to make clear where the brand wants to take on these channels, what it does and wants to be recognized as the same time that this information should be easily accessible to users both at the time of navigation as the way in which content is presented.
It is also important for social networking profiles, blogs, or web pages, for example, walk the line that has given the brand itself in finding their place in social media. This means go with the values, image and prestige that the brand wants to reflect its audience both online and offline so.
3. Taking time to build relationships
This applies to both online and offline. It is important to interact with people who can help not only to build the brand in social media, but has a growth industry.
Having this kind of friends will be useful not only to give authority to the brand, but also for the projects that can increase your online presence.
Thus, it is important to surround yourself with people who achieve to validate the brand -whether experts or influences users, with which they can be real and reliable relationships and try to work together for a common purpose.
4. Building communities that invite conversation
To be reliable for the hearing, it is necessary to show that the brand is willing to listen and offer solutions have the extent of their needs as possible.
In this sense, it is necessary that the platform on which the brand attempts to connect with their consumers are empowered to encourage conversation between the two players. Conversation is the key to trust in social media.
5. Social media brand is not everything
While it is true that brands have the capacity and the ability to use social media to establish authority, build community and trust among its consumers, it is also true that this will not be achieved if the strategies to achieve revolve around the same brand.
Invest the time in social media trying to raise awareness of the attributes of the products and services the brand stands as mere advertising channels, is a mistake that will not get anything more than the annoyance of the audience.
The most solution of this knows needs of your target audience and generates useful content and inspires, build more confidence among users through their actions.
Vishal Shah is the founder of the Optiinfo.com. He is CEO of Optiinfo, an online
web development company specializing in inbound marketing leveraging social media, blogging, search engine optimization,iPhone application development.