How to Promote A New Product On A Budget
November 28, 2012 § Leave a comment
If you find yourself in the situation of wanting to promote a product that you are bringing to market new and do not have much capital for it, here are some ways to promote a product on a budget you can consider:
Make home demonstrations or tastings
One way to promote a new product without investing a lot of money is to make demonstrations and tastings in our own home.
To do so would invite some relatives, friends, neighbors and acquaintances, to show or would give them to try the product, which would allow us to not only get our first customers, but our first recommendations, as well as obtain valuable information reactions, opinions and suggestions.
Another way to promote a new product without having a big budget is to promote it on the Internet.
Selling a new product can be a difficult task, especially if there are many similar products on the market, which consumers are already buying.
But one way to capture those customers who are buying them to competition, is giving a free trial of our product, for example, if we sell candy business through intermediaries, may choose to leave a tray with some of our candy for the put on desk and offer sweets to their customers free of charge.
Participate in fairs
Finally, another way to promote a product that has just been launched to the market without having to invest a lot of money is to rent a small office or stand in a local fair.
Although for this strategy to be effective advocacy, we must have a good range of products, in addition to glossy brochures and business cards, which we can give to consumers to consult or show interest in any of our products.
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