4 Steps to Success in E-Mail Marketing
December 4, 2012 § Leave a comment
Definitely the Email Marketing is one of the most important tools in the Internet advertising because on one hand it has a relatively low cost compared to other advertising services and most importantly, we can track all prospects and convert them into customers.
Suppose that each person who enters our website leave details such as name, email and age. With this information we started to make Email Marketing as first point the user is interested in the content of our website, so the importance of defining what we want to do with our website, so that email marketing we make it to focus properly.
If we know how to approach the markup of our website, the next step is to know focus email marketing strategy, in our own website, we have different strategies for Email Marketing, this means that we can focus on different markets within the same Website.
The market in which we focus on the website is a general market but separated by categories or interests, as anyone looking cars, will address the used car section, who is seeking computers or peripherals section will address computing or the person seeking cooking r recipes will address the recipes section.
In the first step we have focused our market or our Internet Marketing strategy, the next step is to focus the email marketing campaign.
In each of the categories of our website, install registration forms ask the user where their city, name, email, age, without getting to get as many sensitive data like phone because the we ask more for sensitive information this strategy will affect efficiency. Keep in mind that all registration forms in each category of our website has to be filtered by category so our are Email Marketing records are correct and registered users according to their interests.
It is always good to give something in return for the information, the user gives the data … you give him something that interests users, for example, if registration recipes offers something 10 recipes of traditional dishes for Christmas “and when the user registers interested what you promised, the idea of regulating something to your subscribers is to create a bond of friendship between you and your website that is considered an important pillar in email marketing.
Now if you have a record of users who have obtained a good strategy with Email Marketing and Internet Marketing is time to define four important steps to start with sending offers to registered users.
1. It offers something for Registration Bulletin (already seen how)
2. Whenever you send something to your subscribers, send them valuable information and according to their interest.
3. Always keep track of all subscribers, occasionally sends information to your entire database, waving to your subscribers personally, this will help create more confidence.
4. Provides options with a monthly subscription fee.
This will greatly compromise have different Strategies Email Marketing because you have to send a lot of quality information to your subscribers, since they are paying for it.
As you may notice the Email Marketing has advantages compared with other Internet marketing services but we must use the Email Marketing.