5 Trends to Understand Digital Consumers In 2013
December 11, 2012 § Leave a comment
The evolution of the digital space and the emergence of new ways to interact and maintain communication become key elements in the new challenges that brands will face during the next within the digital marketing.
In this understanding of consumer behavior will be critical to design campaigns, strategies and activities that appeal to your needs, likes and interests to achieve thus be truly relevant to the target audience.
Here are the most relevant trends of Digital Consumer in 2013:
1.-The entertainment will be a competitive advantage
Is approaching an age where consumers feel that there is no time for activities associated specific goal which will generate a growing tendency to be aware that unstructured time and boost targets nonprofit imagination, creativity and innovation as competitive advantages.
Thus, to connect with the target audience will be essential to provide consumers with information in formats that are committed to these features that allow them to interact with brands in a more exciting, creative and always in favor of their interests and needs.
2.-New technologies increasingly intelligent
Everyday objects and devices will become increasingly intelligent, thanks to which will offer new features and tools that will change the way users relate to their environment.
So brands will need to explore these new lands, identify those elements that will be useful to experiment with strategies and actions that allow them to reap the benefits that “the intelligence of devices” for measurement, design and optimization of their actions.
3.-Customize the content will be key
Users have the need to feel unique, heard and taken care of increasingly personalized why brands have to focus their efforts on communication and customize their offerings for each type of target audience you want to reach.
Segmenting consumers as much as possible, information about the habits and needs of the target audience, translate correctly and act accordingly will be critical to design strategies increasingly personalized.
4.-The senses force will become increasingly
To provide real brand experiences in the digital world, as in the field-offline marketing strategies should bet on the stimulation of all senses of your target audience.
So think brands should design and implement actions to find new ways to stimulate the senses-hearing, smell, taste, touch, sight and their current and potential customers, to provide a more enjoyable and interactive experience with the brand.
5.-Everything can be a point of sale
Mobile technologies and the importance people are giving these devices within the buying process, allow these transactions not only take place in a physical setting or through specialized websites about it.
Brands, by using QR codes augmented reality Geo location and social networking for example, seek creative ways to market new products leveraging the benefits of mobile technologies.
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