Creating a # Successful Hashtag
December 15, 2012 § Leave a comment
While lot of people creates hashtag who use it consistently to become a trending topic (TT) does not mean it will be circulating for a long time. In fact on average a tendency in this social network lasts a few hours and sometimes more than five days, but a label can remain in effect for much longer if you have the necessary elements, so here show some of the keys to your hashtag is successful:
* No to taxation. The most common mistake of the user who aims to create a hashtag to become TT is trying to impose its idea something that goes against the nature of social networks and users 2.0 where the freedom to publish whatever they want and whenever it is not right that is willing to lose.
* It is organic. Do not think you intend to create a label ” immortal “, however keep in mind that it is better to create something that is born, grow, reproduce and die naturally because the more organic YOUR hashtag greater the likely to be adopted by many users and TT becomes so spontaneous .
* The detail is in the context. The situation in which you generate a label can be the key to achieving the goal they are more welcome those who respond to an event or circumstance that inspires and motivates the discussion about it so it is common that hashtags on politics, music, social and sporting events arouse more passion in people.
* Size Matters. For some the only tyrant in Twitter is space, as 140 characters can be limiting for messages a rule that is amplified when talking about hashtags because in the same space should consider the number of characters label over the message.
If you create a tag too long they’re condemning to oblivion unless it is very timely, innovative and easy to remember. It is best to use short words or ideas, are easy to remember and help its rapid adoption.
* Measure your time. Consider the frequency of what you intend to place in the mind of the user and defines what is the best day of the week to do it, as there are red bone twitterers who tweet every day and every hour and others with English schedule meaning that the weekend off from your account. Knowing this can be the difference between a successful label and one that was lost in the limbo of the network.
* Where to place. Though hashtags can be included in any part of the message, part of your success depends on which part you put the users for what will be a sort of guide. Thus, a label that is in itself an idea can be more effective in the end. One that makes mention of an event or fact of interest can be more digestible in the middle of the message, while an incomplete that invites the user to interact it is more effective with the beginning of the publication and becomes the axis of the message not mere decoration.
* Respect the rules. economy While language unleashed by new technologies negatively impact the use of case-sensitive, it is recommended that you use on hashtags that consists of more than one word, as this will help the user to distinguish the words and make the hashtag easier to read. Abbreviations may also be useful.
* Watch your spelling. Any written communication requires order, structure and correct use of grammatical elements especially in a social network in which the failure of one of these factors can be heavily criticized. Twitter accepts accents, tildes, and other symbols spelling without affecting your hashtag it remains to use.