How Google Panda and Penguin Algorithm Can Affect Link Building Strategy
December 27, 2012 § Leave a comment
Yes, you read that correctly. Two very innocent animals have caused a major showdown in the Search Engine Optimization industry. There are articles about it everywhere and everybody seems to be talking about it. These are algorithms which have affected how your website is perceived by Google and that determines your SEO ranking.
Before finding out how they affect your ranking, here is a quick look at what Panda and Penguin are.
Panda is a Google algorithm that is designed to find out websites that use low-quality content. They target sites that have bad wafer thin content and filled with advertisements.
Penguin is the algorithm that finds out websites that violate the terms of Google’s guidelines to improve their ranking. They find out sites that have over-optimized on and off-site Search Engine Optimization Services, stuff keywords, buy links and overuse anchor texts.
Now that you know what they are, here are four ways Panda and Penguin affect your ranking.
1. Remove Low Quality Content
The first thing you need to do is remove all the bad contents from your website. Go to Google Analytics > Content > Site Content > All Pages. The first pages that turn up are the ones that get good views, the ones way below are the ones that get no views and have bad content. Update them immediately. Remove the contents from the various sites you have contributed to build up your link.
2. Use Content That Has Good Quality
Now that you have removed the bad content, replace them with good content. If you have good quality with information that really helps your visitors, then you can be Panda-proof. Once you have used good content, they are ready to attract new link. You can now promote your website on social networking sites and attract more links.
3. Research On Your Competitors
The best way to improve your website is to find out what your high ranking competitors are doing. Use the Backlink Reports tool to see the top backlinks of your competitor’s websites. Once you find them, check for the best links used by your competitors. Try to find out how you can get those links for your website by improving your content’s quality.
4. Keep A Watch On The Anchor Text
Google Penguin red flags websites which use too many anchor texts, so use a tool that helps you keep a tab on how many links anchor texts you are using. The trick is to avoid using one keyword too many times. Use your company name, product name, service you provide and even the URL of the company website. If your links are on related pages Google will associate the link with your website. Link building is a difficult task and you would want to carry this task out carefully.
Invest some time into improving your SEO ranking instead of using illegal ways and you will not be affected by the Panda and the Penguin.