January 31, 2013 § Leave a comment
In February 2011 Google launched Panda, a new update to its algorithm that aims to “punish” link farms, excessive ads, unoriginal content, duplicate content or article directories that have a large number of authors and that write mostly oriented to SEO.
Panda how does e-commerce?
Unfortunately the e-commerce websites have several things in common with article directories: an e-commerce website tends to have a lot of pages (one per product) and we add different colors, sizes and other product variants gives us as a result a lot of pages for the same product, creating a huge problem of duplicate content.
If we also consider that the product pages focus on the images and have hundreds of links to featured products related products and all variants of the same product, the chances that Google confuse our site and an article directory is very large.
And how do we avoid this?
Clearly, if you want to appear on Google, you have to follow their rules.
Add unique content
On many occasions web masters themselves copied and pasted the web content description that gives the dealer EVIL! Assuming the other sites that sell the same products to do the same we have a huge problem of duplicate content. Although it seems a long and tedious task we have to create our own descriptions, it can be at least 150 characters. Another way to create original content that facilitate the user to comment.
This is a huge problem with Panda. Say you have 100 products, if for each of these products have a filter to sort by price, size, color and gender in the end we have more than 500 pages of which 80% are duplicated.
The solution to any problem is to add a label parameters rel = canonical to the original page, with this you can simply avoid any confusion on the part of Google to the original page.
Another possible solution is to tell Google via Google Webmaster Tools > Settings> URL parameters which parameters to ignore when indexing your web pages.
What pandas do not seem so cute?
The idea that when Google had launched it this update was not exactly making things easier for those who are dedicated to this. In short, if you have an e-commerce website do two things: you write descriptions and careful when adding filters to the products and how well the ad reads “Never say no to Panda”
January 28, 2013 § Leave a comment
This is a question that any blogger has already asked at least once: how to promote Blog Posts? I give you below an excellent graphics that offers a list of 30 techniques to promote its notes.
There are of course, conventional techniques of publication on networks or social promotion by email or rss, but there are also some more original tracks that could possibly be exploited e.g. To add the last item in email signature or automatically publish his articles on the Kindle reading platform.
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This web design company offers a wide range of iPhone application development and SEO Services.
January 28, 2013 § Leave a comment
This article explains the different keys to use to position of our website on Google. You know what search engine and where we all meet for a prayer on the first page. Well in this article you will see that certain actions facilitate the realization of this wish.
Passionate about SEO in recent years, today I wish to share with you my knowledge in the field of SEO. I’ll answer in a simple way, the question posed by one of my clients: How to position them on Google?
Through a list of key points in my eyes, I’ll give you the main key factors to work for a good ranking on GOOGLE!
Key 1: a rich and interesting
We do will repeat this enough for a site to be interesting both for users and for search engines; it must have some interesting information, captivating, original and above all UNIQUE.
Do not copy content from others! This will hurt your e-reputation, your reputation and you’re SEO! Google is more strict compared to duplicate content, especially since the introduction of the new algorithm PANDA.
The content means, it is well visible text on the pages of your website but also the content in the page code (in metatags: title, description, body tag, ALT tag of images etc…).
Key 2: link building
Another key factor in SEO is the amount of quality links.
Included in this link building strategy all the links: links in and around the site. We can categorize these links into three categories:
- Internal links – the easiest to obtain as it is to create deep links to your site
- External links – links on your site pointing to other websites
- Inbound links – facts from other websites to your website. Inbound links are more difficult to obtain because it requires that others will want to promote your content
Know a good mix between these three types of mixing dofollow links and nofollow, will be a good strategy net linking.
Key No. 3: hearing and e-reputation
The third key factor for me is the popularity of a website. No need to remember a site that is known and recognized in their field of activity will be hearing more and dating.
More popular the site is, the more it will increase its traffic and reputation of the company.
How to become popular? There are many ways! For my part, I spend a lot of time on social networks! Today, it is very important to be where your customers are present, notably networks on Facebook , Twitter, Viadeo among others can explain the benefits of integrating these social networks.
What is certain is that the “tweets”, the “Google+”, Facebook “Like” contribute to your popularity and your SEO. In addition it will help to “Minty Fresh Indexing” indexing almost instantaneous information present on the Web as a concrete example below.
In addition, your accounts on social networks are taken into account by Google. Here’s an example:
I type “Opti Matrix Solution images” web agency for which I am in charge of SEO.
In the natural results, the official Twitter account of Associated Images released in second position, followed in third place by Facebook. Well yes, social networks like Google, combines and integrates social networks in the natural results.
To get a good ranking, many techniques exist. Please be aware that even if you work content, links and popularity of your website on the web you have made a big step towards success.
Remember sites with the most relevant content, updated regularly, and having a lot of links are better referenced. SEO is a history of good sense and balance.