Cursed Penguin: Tips for Surviving It
January 9, 2013 § Leave a comment
On 2012 Google launched its new algorithm update. The first important since the Panda Update. The Google engineer Matt Cutt gave accounts of their release and said that it aims to combat web spam.
As with all Updates of Google we do not know exactly what all the implications of this Penguin Update..
However, Google has made it clear that the aim is to focus on the Penguins who are violating their quality guidelines. According to its own ad this Update will lower those sites that are violating the quality guidelines of Google today.
The bad news is actually for all those webmasters and SEOs who have intentionally promoted customer sites using blackhat techniques, i.e. those not permitted by Google. Those who have filled their pages irrelevant keywords, those that have been repeated ad with keywords, those bonds have been obtained in a non-natural, over-optimized sites, etc…
The good news is that Google tells us exactly what to do to survive it and it specifically listed in the guide as:
There are 8 separate directives
- Avoid hidden text or hidden links.
- Do not use cloacking or Redirects to conceal their true position.
- Do not send automated queries to Google.
- Do not overload the page with unrelated keywords.
- Do not create multiple pages, subdomains, or domains with substantially duplicate content.
- Do not create pages with malicious behavior such as phishing or installing viruses, Trojans or other malwares.
- Avoid pages “doorway” created only to be seen by search engines or other sites such as affiliate programs with little or no original content.
- If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that will give users a reason to visit your site first.
Some of them are very clear as the issue of avoiding hidden text but others always generate discussion of the issue on duplicate content. What does Google consider duplicate content? How much text is required to be considered a copy?
Google also list four basic principles:
- Build your pages primarily for users, not for search engines. Do not show them content to their users and a different to search engines. This last technique is called “cloaking.”
- Avoid tricks intended to improve its ranking. Is it lawful to optimize your site for your users to find, but its not appealing to any strategy to appear in the top positions? Normally these tactics “at any cost” are known as black hat and are targeted both Panda and Penguin Update.
- Do not participate in schemes linked to increase the ranking of your site or your Page Rank. Avoid especially websites linking to spammers or “bad sites conceptualized” the web, as this could adversely affect your rankings.
- Do not use unauthorized software to submit your site, check positioning, etc.. Such programs consume computing resources and violate Google’s Terms of Service.
It is clear that nothing said here is new for experienced SEO. It’s just the same as Google has been repeated almost from the start. The novelty is that now Google may have decided to send its Sheriff Penguin to check compliance with specific quality policies. Penguin Update comes well to complement the work already initiated the Panda Update.
If you are wondering if your site has been affected by the Penguin Update observe your traffic statistics. If, following an April 24 traffic began its downward curve, check your positions on the keywords that will bring more traffic. You may have fallen from positions for failing quality standards. Conversely, if your traffic has increased, so Google may be rewarded for the quality of your site, improving its position.