Link Building: Taking Out the Trash

January 23, 2013 § Leave a comment

Link Building: Taking Out the Trash

Link Building: Taking Out the Trash

Have you been affected by the latest algorithm update the big G, Google Penguin? Have you received the message from Google warning you about a possible penalty for carrying out practices that violate their usage guide for Webmasters? Have not received it, but I think that day will come?

If the answer to any of these questions is yes, you have to get down to work. Today we explain the steps to take out the trash and get rid of the death penalty.

In this post we will recommend the steps to be followed in each case, and SEO tools to use for each issue you’ll find the way.

Where do we start?

The task that awaits you is hard, take time and effort but if you think you have many ballots to be punished for the penguin this work will pay off and avoid wasting your visibility in the search. Find out who has been doing the link building for your business will be critical depending on the answer to this question get rid of unwanted links will be more or less difficult. But let’s step by step.

The first thing you have to do is check your link profile i.e. all your links. Remember that not only may be the external links the cause of penalty, but also outbound links from your site to others. Let’s see what Google knows about our links, i.e., we use Google Webmaster Tools.

Section Traffic tool In Google webmaster tool find the Traffic tool section which provides links to your website.  From there you can download a list of all external links that Google has identified point to your website, also find out which of your pages have been most linked anchor text and use most often.

For further analysis, since Webmaster Tools cannot collect all links captured, we can use tools like ahrefs  or more known Open Site Explorer . If you’re looking for a list of external links that point us we can use the following filter:

  1. Show Followed + 301’s (no follow links exclude them because Google ignores them, and do not pass PageRank to our site)
  2. Link From only external
  3. Pages to on this root domain to cover all subdomains and pages
  4. And by Domain Group for the tool to group the links by domain, thus facilitating further work

Another signal taken into account is the wide use criteria text. A candidate site to suffer a penalty is one which:

  • More than 75% of their links with the same anchor text as exact keyword
  • Little use of the mark or the URL as anchor text

Rummaging through links

Bond position. Find your link in a cloud of links, footnotes along with many side is usually not a good sign, especially if the site or other links have little or nothing to do with your site.

Nobody uses Directories. There are thousands of web directories to put your link. Links are more readily available and therefore a temptation for many webmasters and SEOs. Use your keyword as anchor text prized in many directories that nobody uses and whose sole purpose is to store links is another very clear signal.

Massive use of a single anchor text. As mentioned before the approach of using anchor text is critical because it is one of the easiest ways for Google to determine if the links are unnatural or artificial.

Payment links. Clickable posts of your product or service and obviously without providing much value to you are a risk especially since Google Penguin. Check how often you update the blog where you published your link, if your publication frequency is low and is principally engaged in the practice it is best to remove your link

Blog Networks. Google is getting better at detecting connections between sites blogs and uncover networks is one of the favorite tasks of Penguin.

Poor quality sites. Your links to websites full of ads advertising with little content and little or no updates are suspects.

Attacking the Problem

The best way is to define a standard email to send all webmasters and use an excel with the following information to use in email application to withdraw link:

  • Website
  • Page Link
  • Anchor Text
  • Link destination page
  • email Webmaster
  • Status: request sent, responses received, link removed, etc…

If it was any partner should be easy to retrieve the contact information of the sites where we request links. If we hire an outside company to these tasks will be more difficult to know this information. In case you do not provide it we recommend the following tools for contact information:

Domain Tools

Domain tools is a website useful tools who is give us information about any website, such as IP, associated company, name and mailing address. The Webmaster cannot provide some of this information but there will always be some clue where further research.

C-Class Checker

If your list undesirable websites links are large, especially If you hire deal 1ooo link type for paid. C-Class Checker allows you to enter a list of domains I identify patterns in common, as common IP, or network shares root domains.


If you suspect one URL you can use this tool to know that other domains are associated with the site. SpyOnWeb  associated websites will tell you the same Google Analytics UA code, that share the same IP or DNS servers.

We do not guarantee that you can get rid of all the unwanted links with this system which ultimately need Webmaster action where you have the link but this is the most organized of it.

Post By
Opti Matrix Solution – Web Development Company


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