Why Your Social Media Marketing Does Not Work?
January 28, 2013 § Leave a comment
For many brands that start their way into social media, these platforms represent a window where just create a profile on social networking, launch a website or start a blog to drive sales .
Basing your marketing strategies these misconceptions, in many cases, can lead to brands to think that marketing does not work on these platforms.
However, the fault is not in the channel but in the manner in which they are used and the ends to be achieved through actions implemented in these space.
In this way, the website Publishing Authority lists five reasons why social media marketing is not working:
While social media offers the chance to talk about anything at any time, this does not mean that brands can take this freedom within their marketing strategies.
You have to find a starting point based on the needs of the brand, which will become the cornerstone on which all information will walk the brand.
This is with the intention of designing an integrated strategy that will not mislead the audience and to provide it assimilate the final message the brand wants to give out.
The social media engagement is gained by active participation by which to venture into this media brands need to be close to their customers starting to show the commitment that these have with your audience actively involved in their conversations, comments or questions for later ask the consumer engagement.
3.-inadequate and worthless Content
At this point it is important to clarify that this is not post content at all times but to create an editorial calendar to keep dynamic and organized in different social activities.
It is also important to keep in mind always the needs of the target audience with the intention of generating and sharing information that will not only entertain but to be useful and in turn, educational.
4.-The brand is not a resource for consumers
You need to understand that one of the aspects to be successful in social media is that the brand becomes not just a “friend” of users but in a real application that offers real solutions for them.
It is not just to sell; this will probably be the third step after getting themselves known and consumer engagement through these means.
5.-Wait until the consumer reaches the mark alone
It is true that one of the big differences of social media marketing with traditional marketing is that the former gives consumers the freedom to consume information and approach the mark at the time that these so decide.
However, sitting around waiting for users to find the brand is not an option. You need to know where is the target audience, let them know what brand offers and attract them with useful and relevant content.
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This web design company offers a wide range of iPhone application development and SEO Services.