How to Choose Keywords to Optimize Your Search Engine Positioning?
February 2, 2013 § Leave a comment
To do choose keywords, we saw that it is essential the choice of keywords in our content creation but How to choose keywords to optimize your search engine positioning?
What are your business for your keywords and your semantically related search terms?
Choose your keywords: What factors should be considered?
Factor 1: Your business
What do you do? What do you sell? What services do you offer? The answer to these questions is probably very close to the keywords for which you want to appear well positioned in search engines.
Factor 2: Your difference
As a guess, you’re not the only one who would want to go out in the top of Google. Your direct competition and countless agents of all kinds are also competing in the same spot where you want to be. Try to position you with a generic term. Find what niche you position yourself, and avoid trying to compete on keywords too busy.
Factor 3: Your client
We cannot forget trying to get in the user’s skin and think like him and that is who will enter the search terms that can drive us. As much as we want to be “web development company india,” we think it may be more useful to try to appear as “web firms in India” a likely search term.
Factor 4: The search environment
Would not it be great to know how people look, what exact words used? As for little you know you can access this information through a series of free analysis tools you note below.
Tools to help you choose your keywords
We note the three simple tools and essential to know how to choose keywords for your business:
- This tool absorbed another few months ago called Google Insights for Search which you may have heard.
- – Whether the search for a keyword is increasing or declining
- – Knowing which regions plus a keyword is used
- – Compare different keywords to find out what will generate more traffic
- – Discover what times of year are looking more a term
- – Detect alternative search terms, in which perhaps had not repaired
One of the most useful features of Google Analytics is to help us know what search words people come to our website. You may detect that a business area in which hardly notice whatever it brings the most traffic, for example find that people come to our site looking for information on a rebound issue that we should pay for both more attention.
Google Ad words Keyword Tool:
The keyword tool of Google Adwords is designed to help us learn search traffic for certain keywords. As a result, we know the number of searches that have a search term and above all the competition that has a keyword. Thus we find the balance between a word that generates enough interest, but while not overly competitive.
We hope that considering these issues and helping these tools, you can choose the best keywords to optimize your content.
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This
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