How To Use Pinterest To Promote Your Business?
February 4, 2013 § Leave a comment
You have not yet discovered Pinterest? I grant you it is not as user as Facebook or Twitter and yes it can be very useful for your business. This is the social network that has had the strongest growth in 2012 and confirms its leadership to share everything that is visual. Pinterest allows users to share photos, illustrations and graphics.
As a company you have questions about the usefulness of taking more of your valuable time to establish a presence on this type of social network. After Facebook, Twitter, Viadeo, LinkedIn , Google+ and so on it is true that social networking is not won yet. But for some of you it may have great importance. Here are some tips that can help you promote your business with Pinterest.
Take time to discover Pinterest
Just like other social networks Pinterest allows you to create a community and be seen as an expert in your field according the items you are going to share. For once in this social network are the visual counts. It will be perfect for all businesses who want “to see” their work. Consider here that the designer will present his works to the webmaster who will present the screenshot of websites made has the shop (or not) who will present the products offered for sale. The possibilities are endless.
You can connect with other users especially those who are already popular on the network so that they learn to know you and share your albums and you can gain visibility as well.
A Quick Start
After registering on Pinterest you will realize that it is fairly easy to use you’ll quickly post your first pictures. Think you’re on Pinterest for business purposes it is therefore important to treat the aesthetics of your account as well as on each photo to link to the website of the owner of the photo. Post only photos or images that are related to your field, do not mix personal and pro boards.
Link your physical presence and online
It is essential to integrate online features in your physical store. If you use the promotions on your Pinterest page do not forget to put posters in your physical store. It is a popular method that helps to attract the attention of customers who come to the store to visit your page online and vice versa. This will allow your customers to navigate during special events during sales or other.
Put forward a theme
Pinterest is looking for companies that specialize in the same field as yours and you can contact them and who knows maybe future customers or partners? In addition you can also enjoy their traffic because they will speak to you and you talk to them.
Pinterest link to your other social networks
You’ve already established communities on Facebook and Twitter? Use them for your fans your followers will join you on Pinterest, it is they who will help you discover your account and gain visibility. Share the images you pin on his various social networks.
Pin regular production steps
You offer houses or apartments turnkey example. Feel free to pin regularly the progress of construction. People like to follow the progress of projects. You’re a store, pinning images of decorating your window that changes with the seasons and events. I’m sure that in every field of activity you will find photo albums that tell the story of your business throughout the year. Your community is an integral part of your business; you can have your opinion on various projects.
Promote its goods yes but not only
It is likely that you may be tempted to promote your products but do not use Pinterest only as an advertising showcase. Thanks to the diversification of the images on your page you will be able to generate a large number of faithful who will always be more to discover your most recent posts.
Pinterest is a social network that really deserves to take the time to find out if you have not already done so. And do we not say “a picture is worth a thousand words”? Remember that sometimes a photo album will talk more in the eyes of your community a long speeches and photos are easily shared via the internet on various existing social networks. You are in the world of visual network is right for you, do give it a few hours a week so you can be sure of a new form of visibility and therefore attract new customers.