The 3 C’s Of Social Media Marketing
February 21, 2013 § Leave a comment
In Social Media Marketing there are three essential components, whose integration is necessary to ensure the proper functioning of a strategy 2.0. These three elements alone would require an action plan development and own, so they have to take care of separately and work on them for later orchestration.
Content. As repeatedly said, content is king, the key element that gives meaning to the Social Media Marketing strategy. Quality content attracts the target audience in the first instance who decides to become part of the community. With the contents are still feeding their interest, thereby encouraging their loyalty, strengthening the community. If it’s really good to be shared by members and generate conversations, giving way to social dialogue the basis for a stable community living.
Community. The Social Media channel where users are grouped around common interests is a medium that fosters interaction and the free exchange views and content. In this way you can create communities around a theme and even cause a mark. Getting a stable, faithful and committed to a brand is the dream of every company. This is to provide a differential value, show that you care about their users and daily feed their interest providing quality content and addressing their requests in a timely manner.
Conversations. ‘s the food that keeps the community. A brand can have thousands of followers, but if there are no talks and if interactions are absent, cannot be considered as such importance, will be a set of users at one time chose to give their vote to favor the brand, but they really do not feel any affinity. This may be due either to the mark is not capable of generating conversations, not provide quality content that gives them reason to interact, so that conversations occur and also that the set of users have never shown a real interest in the mark so no interest for their actions.
As you can see, each of these three C’s separate plays a big role in Social Media, fulfilling a specific objective, which requires its own strategy. However, they need to interact with each other to achieve a common goal: achieving success in Social Media.
This article has been written by a technical writer working at Opti Matrix Solution – a Web Development Company offering affordable iPhone application development services and Website Designing Services to the worldwide clients.