How to Implement Successful SEO for Online Startups?
March 19, 2013 § Leave a comment
Reality of Online Startup, is the need to generate new customers and revenue sales accompanied to survive day to day and if all goes well, to grow becoming a large company. However, this claim is difficult to implement if we consider that to reach new customers need to invest capital in marketing, just need capital for millions of other priority needs rather than advertising. At this point is where here three factors that we helped to successfully navigate the first steps to generating profitable sales and revenues our business:
1) Start with the inner work: When we started our venture from scratch, the main advantage in our possession is the ability to adjust from the beginning all measures to ensure that our development is optimized for SEO (Search Engine Optimization), this means basically to Bing, Yahoo and Google have the ability to interpret our Startup and generate new customers to our work.
To put our internal structure order, must learn basic things like titles, sub-titles, text paragraphs that have emphasized our keywords based on what we do on time. Today, I think the most simple and efficient to check for example SEOmoz community where we can find articles and videos where we teach for free as pull this off successfully.
2) Continue with external work: Once our implementation of the Web Site is ready, now we must go out and try to raise awareness of our Startup. It’s clear that things are not working alone, sit around waiting for something magical to happen it is a waste of time. We have to move and get the story out to local bloggers, national, local and national news to digital know our product and service. It is worth noting that this is not easy and is a high consumption of our time but worth it in the long term. Started by news sites and then go to small medium and large is a good idea.
The largest news sites and acquaintances are very difficult to achieve in the first instance, but then with a bit of personal learning and previous news already published in our track record it will always be easier. A specific level of SEO, every mention, every link to a news article did our utmost Entrepreneurship favorably for search engines (Yahoo, Google or Bing) can recognize that we exist, we are doing something worthwhile and is taken as a vote favorably confidence in our favor.
3) Long-term work: One key point worth mentioning is that this is not a marketing medium in the short or medium term, SEO is a long term investment and while not necessary a capital intensive Entrepreneurship not counts as if needed our best effort, time and dedication to succeed. It will begin to see results slowly, but long term will be excellent results that will lead to new customers and revenue for our company to continue growing and improving every day. At first this disadvantage to be a process that takes time and is not immediately should we play against, we bet and continue. Important thing is to use these early adopters that are generated to retain them as customers and understand whether we are solving, as mission of our Startup, a real and concrete for them, and even learn from each (potential customers) if you need to add or change any point to generate greater value added. Finally, to be successful at this point.