Magento Developers and Their Platform – the New Ecommerce Explained
March 25, 2013 § Leave a comment
Magento has made waves in the web design and development world for some time now. The platform, which was built to allow developers to make client sites suited to businesses, rather than trying to shoehorn businesses into site templates, now has multiple incarnations and may be scaled up or down according to need. It supports core functionality that can be changed by developers who have the right programming knowledge; and it is linked to a marketplace in which specific functionalities and function packages (created in response to individual client needs by other programmers and web companies) are made available for a price.
In other words, Magento is more an environment than a product. It’s a programming place where developers get ecommerce done.
Magento developers are able to scale up or down according to need (as noted) – meaning that the platform can be used to provide what a client business actually needs, rather than what the developer wants to sell it.
Note, this is not a widely disparaging comment about all web developers nor yet a specifically disparaging comment about any. Rather, it is a recognition that the web development world has both good guys and bad guys operating in it, just like any other business ecosystem. In the case of web development, there are companies out there that will (like energy companies and communications companies and all the other service companies that get their customers over a barrel and squeeze) build unnecessary functionality into set price packages, or that will put a single piece of vital functionality, which by rights should be basic, into a package add on that essentially turns a small site into an unnecessarily complex one.
Magento developers are able to sidestep this whole area by delivering sites scaled to turnover. In very basic terms, Magento offers an environment with three aiming levels: a start-up or small business, whose business turnover is relatively modest and which therefore has minimal technology and function requirements; a mid range business, where more functionality and robust design may be needed; and an enterprise level business, which may need to run multiple arms through a single central source.
Magento scales up and down naturally, so a client that starts out as a small business may have its site redeveloped as it becomes larger, without stepping outside of the Magento world. It also has the majority of its interior and external marketing built into it.
All websites need promotion. This is done either by promoting off site (or off page, as it is known) – in order to get people unaware of the site to find it and use it; or by promoting on page, which happens when the site owner wishes to encourage people already there to spend money.
On page marketing may involve upsell programmes, the ability to train users into ways they can spend more money (loyalty cards; building favourites and want lists), or simply making it easy for a user to find things. Magento Developers may do this by using functions built in the marketplace, or generic to the level of platform they use.
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