Effective Personalization And Localization For SEO
March 29, 2013 § Leave a comment
The SEO or Search Engine Optimization arena is a competitive one. SEO is focused on having a website ranked among the top on search engines anywhere in the World Wide Web. There are several SEO methodologies and tactics, personalization and localization search tools are two of which SEO can be done through.
Personalization is a tool that is determined based on the search patterns of the users; search engines are able to identify and differentiate user requirements through their search usage. There are several patterns that they will pick on which are as given below, Location based personalization – Your IP easily gives away where you are located when you make a search query. If you are looking for a Chinese takeout in New York, you’d probably be searching for a place close to your radius.
Personalisation based on the interface – Search engines are able to serve you results based on the interface you are using. If you are using a smart phone to look for a bus terminal in a particular area, they could reorganize the results based on the location.
Personalization based on the time of making a search query – your searches may vary from the time of day. During office hours you may search only for work related queries or rather more professional ones. But at home after work, you will be interested in different information.
Individual user behavior – this aims to serve your personalized results based on you past actions online. If you go to a particular site and abandon it soon or stay on it for a long period may determine whether the website is a better match or not.
Similar to personalization, content that is specific to a particular geography or localized content is an important aspect in SEO. When a search is performed on popular search engines the results are significantly based on your location. If you search for furniture shops in California the results will be different if you do it in Chicago.
In order to successfully implement SEO to your website make sure that you use the correct content and link connectivity that gives the proper signals to the search engines. There are several ways you can do that, Create content that is relevant for local searches – Make sure that you create content that is specific to a geographical area be it state, city or town level building dedicated pages for these audiences.
Local Link Connectivity
After creating content that is relevant to the locations you are targeting, you must create link creativity to the particular pages from the websites related to those locations.
Through the execution of local SEO campaigns you will let the search engines know that you’re one of the best resources on the internet users for these locations and interested in the topics related to your website.
Opti matrix solution is a professional web design company which has been rendering a fabulous web and mobile application development for 8 years now. In this article provides some valuable information with us on personalization and localization for SEO.