How to Make Your Website Google Panda Proof
April 1, 2013 § 2 Comments
Since last year, Google has made several updates to their algorithms and waging a campaign to counter spam in web positioning. The Panda algorithm was launched two years ago and since then, hundreds, even thousands of people have witnessed how the positioning of their sites have taken a dropped. If your site violates the principles of Panda but has not yet affected by the algorithm only a matter of time, at some point your website will join the long list of affected pages.
Delete duplicate content
Internet is full of duplicate content that never before had so many consequences as now. Panda can analyze the content and completely sink a website. With these changes, we must take seriously the duplicate content; correct is a good start to have a place to test Panda.
An essential tool to analyze a website is Screaming Frog is a utility that provides an analysis of our website, conducting similar tracking search engines like Google and shows possible errors in the structure of the web and that could affect the SEO.
Here are some tips for cleaning duplicate content:
- Meta directives (eg no index, follow).
- Tags canon (rel = “canonical”).
- 301 redirect.
- Lock pages through robots.txt.
- Eliminate URL via Webmaster Tools.
- Choosing the preferred domain in Tools Webmaster.
Cleaning a duplicate content site is important, but it would be simpler to take precautions before these errors end up in the index.
Increase high-quality content
With the help of the Panda algorithm, you help to internet users showing high quality content.
But, what Google calls quality content?
Google has a guide that explains how to make the evaluation of content on a page, which also helps meet the editorial standards that should be followed. However, there are sites that have thousands of pages and evaluate each and every one of them manually would be slow, inefficient and unprofitable.
For these sites, one option is to watch from the angle that makes Google, and identify the criteria that takes into account the search engine to rank them as “poor quality”, for example: few visitors; short time on page, high rates of rebound, etc…
There are other external factors that may influence this criterion, however, some tips for dealing with this stage of the algorithm are:
- Remove content that does not show user activity.
- Add internal links to the site, ensuring that holds together these links to high quality content.
- Unifying content pages with few visits to the most useful documents.
The correct page is often overlooked, however, is a good criterion for defining quality content with Panda. Large amounts of paged files, comments and pages of labels can also influence Google tracking, which would lead to the site labeled with a lower value.
Here are some tips for proper pagination:
1. – Paged as “No index, follow”.
2. – Tagged paginated content with ‘rel = prev “and” rel = next “, to indicate document sequence.
Google hates insufficient content, whether original or not, so that not only the spam sites are victims of this criterion.
One of the most common mistakes on the internet, is to leave pages with very little content, usually this is seen in e-commerce sites, pages that you can choose location and have no more information. Some recommendations for these sections are:
- You can give quality to your site, taking each of these sections as a complete guide to a subject.
- Add images and videos.
- Move these sections to sub domains is an alternative for those sites that have been affected by Panda, may have a spike in their position quickly.
These tips are used with most of the pages with little content, however when it comes to analyzing a larger scale sites, you can check the number of words. If you use WordPress, there are two tools that will facilitate the counting WP Admin Word Count and Word Count Column.
How to develop high-quality content?
For many sites develop own high quality content means giving a turnaround in its policy, but it is indispensable that the web is proof Panda.
Google’s description of the quality content is a bit confusing, but we can make it two premises:
1. – The content must be highly informative
2. – The content should be simple, so that even a child can understand.
Another perspective that can help us to have quality content is to ask these three questions:
1. – Does the site content is relevant?
2. – This is the content that you share with others?
3. – define this content as an information resource?
In this case, when it comes to creating original and quality content for a site, they often are not experts in the industry, nor have the resources needed writing. It is convenient to consider this work to let the real professionals.