10 Benefits of Using SEO and Digital Marketing Strategy
April 3, 2013 § Leave a comment
Many speak of the importance of SEO as part of a solid digital marketing strategy, but really know about advantages and benefits? While it is true that its implementation requires a lot of dedication and constant monitoring, the results generally tend to be very satisfactory. Here we list 10 benefits of using SEO to position yourself on the web:
1. It has a low cost compared to PPC
One of the main benefits of SEO is that the organic listings are free of charge, no need to pay for clicks or assign an advertising budget. To make a SEO strategy, you only need a little effort and a little money to pay for the service optimization. Unlike PPC, traffic will not slow down your website from scratch if you stop making optimization efforts. The SEO gives you the opportunity to have a presence on the network without having thousands of paid ads.
2. Increased traffic
Google Analytics is a tool used to get traffic reports on a web page. With it you can analyze the SEO strategies that work best for your site and you will get the resources to maximize your website to increase visits. You must remember that the results of organic positioning strategy will not give short-term benefits, but the sooner you begin conducting internal and external optimization of your site, the sooner constantly increasing flow of visitors through your website.
3. You become a trusted brand
We know that Google is the search for excellence, and Internet users place a high value on the first search results that appear in the browser. The more back show up in the rankings, be skeptical users to the service or product you offer, in the same way it happens with ads. It is therefore important that you make the effort to appear in the top ten organic search results.
4. The SEO has a better return on investment than other ads
1000 is proven that people who come to a website for an ad or banner, only 2% make a conversion, while in 1000 people who come to a page organic positioning, 4% are converted into sales. It does not take a genius to realize that the ROI (Return on Investment) is much better with SEO strategies. Remember that it is better that you can have success by organically appear in a search, than that obtained by means of a notice.
5. It gives you an advantage over other brands
SEO is a term that is gaining more followers. If your competitors are using, it is time to bring out advantage. It is not enough to offer the best product at the best price. Currently, the difference between your business and your competitor is a good SEO strategy for the network.
6. It takes you to the next level
The SEO can make thousands of people visit your site, which probably means the need to move to a larger server to serve all traffic from your site. Customers would recommend you add a new product or service to the portal, for this just need a SEO expert. Positioning strategies may represent a significant investment for the business, no clutch, you must be sure to take your company to the next level.
7. The SEO will help you more than you know
Today there are over 250 million websites, for that reason, it is necessary to engage in SEO to make your company stand out in the business that competes. If your product is too much competition, it is imperative to use an SEO strategy to excel over the rest of the competition.
8. 60% of clicks go to the first result
What it means is that only 40% of clicks for the rest of the results of a scan. Can you imagine what happens to the results of the second or third page of search? So you must use SEO to appear on the first search results, and allow your site gets thousands of hits, which will translate into sales.
9. Meet your market better
By monitoring the activities of SEO, you will discover the keywords which are used by clients to get to your site, you’ll know what you are looking for, and what you need to improve to become more attractive in the eyes of users. Data provided by Internet users who perform search, or use the forms of sale, are extremely valuable for your business. Remember always use them for the benefit of your customers and your business.
10. Lasting results
One of the great benefits of SEO is that the results are much more durable than other types of advertising used on the internet. It should be mentioned that SEO needs to be monitored and maintained, however, if you can position yourself in the first place, the results will be almost permanent.
It is true that SEO is a very useful tool to increase traffic and sales for a web page. We highly recommend including it in your marketing strategy 2.0, if you really want to be ahead of your competitors and grow your business.
This article has been written by a technical writer working at Opti Matrix Solution – a Website Development Company offering affordable iPhone application development services and Website Designing Services to the worldwide clients.