SEO Services Target Your Business for Success
April 4, 2013 § Leave a comment
As a business owner, you should always strive to be easy to find. In the physical world, a phone number and an address listing in your local phone book helps customers locate your establishment. On the internet, your website address is similar to your physical address. Search engines are like your phone directory and search engine results are akin to the listings in the phone directory. However, there are many differences between the two. For example,
• Search engine results are not fixed, they can change from day-to-day.
• Results are not indexed alphabetically, which makes them even harder to find.
• You can’t always be sure what search terms a customer will enter to locate the products and services your business provides.
• The scope of search engines results is much larger than your local phone book.
Attracting Customers with SEO
Businesses realize that their website is an important marketing tool, designed to capture the attention of anyone who visits. What many businesses don’t understand is how to attract those visitors in the first place. Luckily, there are ways to help get your website noticed by search engines. Search Engine Optimization, (SEO) is a series of techniques used to improve your sites visibility with major search engines. The idea of SEO is to influence the order in which pages shows up in search results. The closer to the top a page is, the more opportunity there is to be seen by potential customers.
Targeting with Keywords
SEO services are used to improve the search results rankings for your site. There are several pieces to the puzzle when it comes to optimization. The formula for success can vary a bit from site to site depending on various factors. For example, if you owned a florist business it would not make sense to try and rank number one for the key word “flowers” or “Florists” that is too large a scope and does not directly target your potential customer base. However, if you are located in Norfolk, Virginia you can expect to have a relatively high ranking for the key words “Norfolk florist” or “Norfolk VA flowers.” SEO applies keyword research methods which are all about finding those special terms that describe your site and make it stand out with just the right target keywords.
Other SEO Tools
Content is quickly becoming the most important tool SEO experts’ use. It is important to have relevant and valuable information, which references your websites landing page, spread across a number of sources. Social media is also a very important element. Search engines notice websites that create a “buzz” on the internet. If people are talking or blogging about your website, major search engines take note. Online videos are another SEO tool that is becoming increasingly important. SEO address all of these needs.
Opti Matrix Solution – Website Development Company