2013 Will Be The Year Of Content! Google Has Promised Us
April 22, 2013 § Leave a comment
2013 will be the year of content! It is some time we repeat what to focus on our website, our blog, our social networking is quality content regardless of the size of our business. We must be creative, original and produce content that will want to share it to all our contacts. That’s it I hear you say, yes, but today it is only on the internet how to stand out from our competitors? Of course I never said it was an easy thing, and that we will be less than two experts to produce content top level but I’m sure we’ll come up regularly find great ideas.
Over time we will even find it fun to produce new content write our text, our blog (I can get carried away a bit). We do not feel the creative soul; take advice from experts who can help us in specific areas. Because we can assure our good friend Mr. Google always wants more quality content.
In this post, we will help you find a balance between SEO and content to always have more visibility on the web.
Write quality content
Remember to differentiate yourself from your competitors by offering quality content. To do this you linger questions that you will ask your regular customers. Are there any issues that come up in their interrogations? Is that the difficulties are often the same to use your services and products? If this is the case why not offer them products that will address these issues. This will also avoid having to always repeat the same information to all your customers. Teach them to buy your services, see what they can do for them to understand that your product will improve their lives. Ideally add a blog section to your website and present it regularly for new articles.
Choose relevant keywords
When talking SEO must necessarily think of keywords, one does not go without the other. Before writing your text try to think of keywords that you want but do not insert the keyword stuffing (too many times the same keyword on a page) it shows very quickly and it’s ugly, you will disturb your reader for whom reading is not natural and you may lose the path without forgetting that Google realizes this and penalizes you quickly.
Feel free to use Google Adwords to help you select the right keywords by looking at the number of monthly searches and competition. Do not forget that today we will focus on the long tail as a user rarely looking on Google one word, it will type an expression.
What I always recommend is to put themselves in the position of a person seeking what you offer on your page, What type of search you to find your product / service?
Where do you place your keywords?
That’s it you’ve found the keywords that you want to highlight on your page but do you know where it is better to place them? Google loves that keywords are placed in the title or first sentence, it will give more weight.
Google will tell you that there is no ideal number of keywords per page but be careful because if you put keywords everywhere you will be penalized by Google.
Tools to help you
On the web there are many free tools that will be able to help you. We mentioned above Adwords, there are also Google webmaster tools that will detail your web pages and give you plenty of information on your site. Do not forget to also integrate analytics to see who comes to your site and how they get there.
Position yourself as an expert
If you still want to attract more people you must show that you are an expert in your field. If you write regularly on your blog items that have a common theme, Google will love you and gradually you will find yourself on the magic page that is to say, the 1 st page! In addition, if your articles are of good quality will be shared by many readers on various social networks.
Use the links
In your article remember to put links that go to other referral sites and where possible add links that lead to other pages on your website (internal networking). In your text that average 500-600 words do not include 10 links either because it will be too much and we could then ask questions about the need to put as much.
Always remember to users
The best advice that can be given in terms of content and SEO is always put in the place of people who visit your site. What you do not like when you surf a site or conversely what makes you stay there and even go back?
I think you understand that at the moment the content is king and must be preferred without duplicate content because in this case it’s done for Google will do you no favors.
Remember to put your site, blog regularly being updated (we repeat again) in your original text.
This article has been written by a technical writer working at Opti Matrix Solution – a Web Development Company offering affordable search engine optimization services and Website Designing Services to the worldwide clients.