A Powerful Social Networking Tool: Twitter
May 2, 2013 § 1 Comment
Generally, everybody knows Twitter as a social networking place. Twitter is in fact being utilized by a great number of people. To prove that, there are thousands of users registering there every day with the purpose of “socialization” and or even transmitting messages to different people. Tweeting, re-tweeting, and hashtags are just the number of things that make Twitter fun and popular.
This has given online marketers and business owners an idea. Why not touching base with Twitter to run a marketing campaign? Well, this is where you find real people. News can spread for real. So, you can also get real results.
With the views mentioned above, this article aims to talk about 5 core steps on how to build a strategy in promoting your products and services in Twitter.
Just before you start running off and chasing butterflies, here are some advice on developing potential Twitter marketing strategies that may help you become successful with your SEO and website development company tactics.
Identify your audience
The very first thing you shouldn’t miss is to know who you are going to deal with. Who do you need to interact with? If you are not an active participant on Twitter, you can go ahead and research about it. You can take it as homework. By determining your audience, you will actually know your actual target clients or customers. This is effective when you already know what your goals are.
Expecting the outcome.
What do you foresee as a result in penetrating your marketing campaign in Twitter? It’s good that you can gain maybe 40 or 50 thousand of followers from Twitter. However, it is not actually the main basis whether or not you are off the hook. It is not the number of connections you have made but it is who are associated with you. It will determine the propagation of your tweets, the linking and spreading of your links, your traffic and others.
Therefore, it is empirical that you need to understand how your Twitter’s success can be measured. Don’t just rely on the followers. Where does your product or service fit in?
Do you intend to use Twitter as a service tool? Brand monitoring? Monitoring for sales possibilities? Tool for the promotion of other corporate social activities? Will it be able to support another function of communication? Twitter can make you interact with clients, prospects, journalists, marketing partners, etc.
Understanding where Twitter can actually fit in your overall tactics can help you in your assets monitoring, social networking policy creation, workflow management and others. You can easily find a number of means available in Twitter. For example, making friends with writers or journalists for Press Release purposes while encouraging your link usage. It can help in your search engine optimization rankings.
This is undeniably a useful tool in your SEO strategy and overall marketing work.
Develop the first 3 tips and then create your tactics.
It is advisable that you will have a strong grasp of the first three steps mentioned above before you dig in thoroughly on popularity or whatsoever. It is like knowing where you need to heed to before swimming away.
Your Twitter page must be designed and enhanced. If your business has the expectation to become perceived the significant way, then your page must look and sound significant too. Tweeting diverse topics is cool. Having a theme consistent towards your audience goal and offering tips are great. Make sure this is not the only thing you do. Otherwise, people would still get bored.
You will be able to find a couple of tactics with Twitter that are nearly always advisable no matter the crowd, goals and your overall plans are. Say, research on Twitter customers and follow them. You can also connect your account with some other social account like in Facebook or YouTube. You can also use your own blog.
Also, you can write an article, tweet or something and connect it to another high quality work or site. You can best do this daily. Brand them a hashtag like #mybrandtips. Your hashtag is where your account is centered on. It may be a brand, action or behavior.
Try to request questions or inquiries from fans then use individual’s solutions in blogs that are marketed through your business twitter account. Measure two times, Tweet once.
By “measurement”, it means, monitoring with on ongoing basis, not only counting final results or KPIs. Fans are simply one of the dimensions here. According to exactly what the brand is attempting to attain, a mixture of data points and measurement tools ought to be implemented. Some example metrics are:
- Your number of released tweets
- The degree of retweets and the potential gains from other people’s re-tweets
- New customers
- New fans
- Traffic directly from Twitter
- Mentions of your name or brand or trademarks without links
Calculating success on Twitter has everything related to goals so make certain it has taken a minimum of your time determining where it is congruent with your overall online marketing strategy.
How would you spread the word and tell people about your products and or services? You can do that by going where your marketplace is – online.
Manage the workload and measure your results. To stay organized in the beginning, it may also be helpful to create a weekly schedule of Twitter marketing duties. Now it’s time for you to implement these social media marketing strategies in your business.