Cleaning up Your Blog
There’s always something you could be doing to improve your blog, and sometimes it seems like the only way to tackle this is to start small. But from adding ways to subscribe to removing broken links, small improvements have correspondingly little impact on your site.
But what about making big changes that could drastically improve your site? Not all of the changes suggested below are crucial to every blog. But no matter which ones you decide to go ahead with, you’ll find plenty of guidance for implementing them with as little hassle as possible.
Find better hosting
Changing your web host may sound like an intimidating task, but if yours isn’t functioning for you, the work you have to do to adapt to a bad host is far greater than the work it takes to make the switch.
- Do some research to discover where on the scale of reputability your web host lies.
- Then refer to a guide to changing your host, should you decide to go with a more reliable option.
Optimize your images
Most popular blogs rely on high-quality imagery as a major part of their content. But large image files are one of the biggest culprits for slowing down a site’s loading time. Image compression and optimization is the answer for those who want a great display that doesn’t interfere with functionality.
- For files that you’ve already created, you can use a compression tool to reduce sizes.
- For images that you edit from now on, save them at a slightly lower quality level; 90% looks the same on screen as 100%.
- If you feel up to tinkering with your HTML, then take the extra time to define the height and width of all your images. This lets the rest of the page load independently, so your audience can still read content while they wait for the images.
Monitor your traffic with Google Analytics
If you’re not already using this powerful and free tool to monitor and analyze your site traffic, you should set it up for your site as soon as possible. Once you’ve installed Analytics, you’ll be able to detect patterns in the traffic that comes to your blog, even seeing which pages hold readers the longest and which drive viewers away. With these insights, you’ll be able to make informed decisions about how to increase your readership.
- Using this comprehensive guide to Google Analytics, you can set up each component of the service in manageable portions that allow you to take your time on each task.
Remove unnecessary plugins
When you’re establishing your blog, it’s easy to get carried away with adding fancy plugins. But after you’ve established yourself for a while, you’ll be able to use Google Analytics to see whether or not these additions are really being used by your audience.
• Use WordPress’s Plugin Profiler to find which of your plugins take up a lot of space on your site.
• Then disable all the ones (including the Plugin Profiler) that are both too bulky and too little-used, and monitor the results. Make sure to continue to update the plugins that you do continue to use.
Make your pages load faster
Most of the other changes that have been suggested are ones that will streamline your workflow and enhance the usability of your site. But they also have an added benefit; they’re all steps toward making your site load faster. Site speed is of the utmost importance—a recent study determined that 25% of users will abandon a site if it takes over 4 seconds to load.
- Use a site speed tester to find out if yours needs work; you can even compare your blog side by side with another.
- All of the aforementioned changes are good tactics for reorganizing the backend of your blog. But a change that can streamline both your site’s look and speed is to embrace the flat design aesthetic that has become more and more popular of late. If you remove excess styling like drop shadows on buttons or other fancy effects, your site will look more modern and move faster, too.
Of course, only a superhuman would feel up to tackling all these modifications at once. But if you give yourself time and select just a few improvements to work on piece by piece, you’ll find that they were well worth the effort.
Opti Matrix Solution – Web Development Company