How to Introduce Your Company on Social Networks

June 27, 2013 § Leave a comment

How to Introduce Your Company on Social Networks

How to Introduce Your Company on Social Networks

One of the most common complication of small company interacting on social network is that they often create profiles and not to feed them or spread them to reach their target audience. The people, who perform these actions, often believe they’ll get just for signing up presence on a social network.

To succeed in Social Media, you should follow the example of the most recognized brands, as they tend to have specific strategies to be promoted within the network. Publicize your business on platforms like Facebook, Twitter or LinkedIn, will help increase your clientele.

The first step for successful social networks is to have a quality website. Your site is the site that people go to find information about your brand, it is therefore important to keep the page updated with practical information, current prices, and with all sections working.

Next, you should make sure you have the links of your social media profiles in your page. This will allow people to find out that platforms can get more information about your company.

The core of this activity is to generate more communication with people who are interested in buying your products or services.

If you make E-mailing campaigns into your marketing strategy, you can use this resource to inform your customers about your Social Media activity. Once you have a number of followers, you should investigate how each social network, so you know how to make the most from each profile.

Subsequently, you must create a plan to increase your followers to participate. Post useful information, tips on using your products or services, run promotions and take into account the views of your contacts, will establish a link between your brand and your customers.

You should know that the above suggestions are not a foolproof formula. There are activities and social networks that work for some brands more than others. It is therefore very important to monitor that publications will work more than others, so that at the end you can draw your own conclusions.

Social networks and email are usually a perfect complement to any marketing strategy 2.0, do not hesitate to implement them into your marketing plan will countless benefits to your company.

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Vishal Shah is the author of this article. He has been writing articles for many Web Development Company. he has been providing useful content writing material related to mobile technologies like iPhone application development.

How to promote your brand wherever you go

June 26, 2013 § Leave a comment

How To Market Your Brand Wherever You Go

How To Market Your Brand Wherever You Go

Marketing is the most important part of business which starts with business and ends with it. Marketing skills include the skill to attract the buyer. It is necessary to give clear and positive approach of the product to the customers. Any confusion while marketing a product would create an unclear image of the product. It is necessary to maintain the consistency of marketing the product. Continuously putting the advantages and uses of a product into the ears of people would make the listeners think once about the product. There you win the game. Marketing is all about catching the attention of the buyers around.

Marketing not only needs skills to attract the people but it is also necessary to gain the total knowledge of the product. Knowing about the product minutely will help the person in answering the questions and queries of the people who are interested in the product. No doubts or negativity should be created regarding the product otherwise people would take it wrongly and rivals would not miss a single chance to put down the image of the product.

An individual who is marketing a product should be totally involved in the product as if he has used the product and its services. The way of marketing should show how happy and positive the person is when he is talking about his product. People should realize the pleasure when the person representing the product talks about it. Sometimes personal experiences should also be involved while marketing. Today’s life is so fast and tough that people seek for ease in each and every work. If you can show how your product gives ease to the buyer then there are chances that people would prefer using it. Moreover real examples of usage of the product should be brought in front of people who would make increase the reliability of the product.

Lastly the most important thing is the person representing the product should be friendly and easily approachable. People should not hesitate in asking their questions to him. Maintaining good relations with the people would increase the number of buyers and put a positive impact on the market.

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Website Design & Development Company

Do The Advertising Social Media Your Customers Will Really Get Into

June 25, 2013 § Leave a comment

Do The Advertising Social Media Your Customers Will Really Get Into

Do The Advertising Social Media Your Customers Will Really Get Into

 

1. The power of internet

Today the internet is one of the most powerful ways of advertising. Hundreds of millions of users travel over the internet daily, from everywhere in the world. The potential for advertising within its realms will certainly increase your sales.

A study from GroupM, says Internet advertising reached $99 billion in 2012. This represents 19.5% of all expenditure from advertising in 2012 while it also represents a 16.2% increase over the same year.

The share of world population using the internet has grown from 18% to 35% between 2006 and 2011, according to internet world stats by the ICT. During this 5 year study China has increased its share of world internet users from 44% to 62% in the 5 years leading to 2011. The study addresses the developing world as a whole has seen more of an increase, whilst the world population has grown from 6.5 billion to 7 billion people.

2. Why use Facebook

Generally considered the most widely used social networking website, Facebook hosts 62 million users globally. It also is alone the most evenly balanced social networking site in terms of age and gender.

A study by Pew Internet addresses all American SNS (social networking sites) stated Facebook is used by an astounding 92% of all SNS users. Second placed, MySpace with 29% and that wasn’t even when considering engagement time.  More people were visiting and engaging on Facebook every day, some 52% in-fact. At 33% Twitter was the next most visited and then MySpace 7%, LinkedIn 6%.

In terms of age, Facebook had the second highest score for ages 50-65, at 19%, second only to LinkedIn at 23% and higher then Twitter at 13%.

Facebook’s overall market research data suggests it is the most universal social networking site and it has the best results for users’ daily visits. MySpace and LinkedIn by comparison are only occasional places users visit.

3. What about the rest

If you’re able to find the right places for your social media campaigns you will be more advantageous. However picking the right ones are going to be down to what you want to invest your time and effort into. While Facebook requires a lot of time spend interacting, as with Twitter, MySpace or Beebo, there are many other ways to get social about your company. How about YouTube, Pinterest, Vine and Instagram for something more quirky, animated, visual and media driven through smartphones and cameras?

The quantity of American adults using video sharing has grown by 71% according to Pew Internet. That’s 7/10ths of America’s adult population tuning in and engaging to YouTube and Vimeo. If you’re looking to share your marketing with your audience then there is a lot of benefits from choosing video, think about making a promotional marketing video, customer testimonials, company press releases, footage of factory or offices busy at work. With these great ways there’s no other better thing to do then create a YouTube video.

4. Advertising on Facebook

What is advertising on Facebook and how is this possible?  Big corporations are now marketing on Facebook, emphasising this is a prime piece of real estate for a brand. Think about it though, nearly all SNS users have a Facebook account and over half of them are engaging every day.

It’s a free and easy way of advertising, with the real investment on Facebook being the time and engagement with your social network world. Once you have placed a bulletin with perhaps a marketing banner in, your audience will be notified and your post will go onto their wall. Every hour, every minute, your social engagement is giving you free commercial time.

You can even set up your Facebook with a top banner, a logo in the user avatar box and then start posting.  Once you join you can find friends who are already members and add them to your list, send messages, comments and get them to like your account. You’ll be able to post bulletins for them to read in no time!

Plenty of businesses have already seen the potential and have got marketing through Facebook. The great thing about marketing on the account is its account area with tools such as Stumble Upon and Digg which promote your website, products or services, which leads to more website visits and testimonials on the wall, leading to an increased volume in sales.

5. What we do at my company

The Genuine Gemstones Company is the fastest growing company in the UK and winners of The Sunday Times Fast Track 100.  Making your online campaigns optimized are important, however my business also uses Facebook for additional marketing too. Unifying campaigns on as many platforms as possible gives strength and outreach to our online marketing. A new promotion for some diamonds and emerald rings gets promoted on our website homepage for Friday. An email is sent out to our mailing list, and then to connect with over 8000 extra potential members on Facebook (and steady growing) we can have the best platform for our customers to see our campaign banner.

“The company’s No.1 appearance in the Fast Track 100, is testimony to their skill and determination to succeed” – says Sir Richard Branson in The Sunday Times.

We can talk to our customers about their shopper needs and making the most of marketing opportunities.   Our brands Gems TV and Rocks TV are strong in the UK and USA respectively, however our sole reliance is not about delivering sales through TV only.

The online marketing team over here consistently are working, planning and communicating. Facebook is one of our key areas we would like to grow, with more users engaging with us every day leading to happier and further success.

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Opti Matrix Solution – Web Development Company

Important tips for Creating Search Engine friendly Web Content

June 24, 2013 § Leave a comment

Important tips for Creating Search Engine friendly Web Content

Important tips for Creating Search Engine friendly Web Content

Many of the companies nowadays create the fantastic looking website, but have you ever thought that how a site will perform in the search engines? Are the search engines being able to view all your contents? Are the titles in correct place? Do you have different page descriptions and do they contain your relevant keywords?

In order to maintain this it should be viewed in search engines your most important content should be HTML text format. Often images, flash, and other non-text elements are ignored or devalued by the search engine crawlers. Although it has improved it is still not reliable enough to base your entire website around an image rather than the more important text base. We recommend checking how your website looks through the eyes of a search engine by using a tool such as Google cache.

You also need to take care and should look that your website has a good link structure making it easy for the crawlers to move around all your content and access all of your sites pages. If any of your pages leads to a dead end the crawler will have nowhere to go and no clear path to index all of your sites pages. After all what is the point of having a great looking website if no one can find it once it goes live on the net.

Another vitally important consideration for any site is the site’s content.  In the world of SEO there are certain best practices that you should follow to give your site a good standing for optimization and for how it is crawled and ranked by the search giants.

Here are some useful tips for your website content:

–          Try to target minimum 300 words of text on each page.

–          Analyze your target keywords for each page and include them within your page title.

–          Any images on the page should be clearly displayed with an ALT tag.

–          The target keyword should always come in the first paragraph.

–          The keyword should appear in the Meta description.

–          The keyword should be repeated within the copy around 3-7 times. This is called keyword density.

–          Meta description should contain target keyword and be between 120 – 156 characters.

–          Make sure your page contains Titles (known as H1) and subheadings if you can (H2, H3 etc.).

–          Make sure in every 100 words of your content maximum only two times your target keyword should come.

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The Post written by Mihir Barot a professional writer for web development company who has expertise in Custom Web Developmet, Ecommerce Development and iphone application development

How to advertise with Youtube videos without paying a penny to Google

June 21, 2013 § Leave a comment

How to advertise with Youtube videos without paying a penny to Google

How to advertise with Youtube videos without paying a penny to Google

Do you know YouTube ads that come before the content? Most likely you’ve already seen one because they come in every fifth video as you see. I have no data on the profitability that gives this type of online advertising.

Visibility of your brand: the carrier image is a powerful emotion. Many people prefer to read through laziness and audiovisual content. A video can give visibility to your brand that is a first step to getting new customers.

Trust your target audience: give a face video. I literally have to do even occasionally. People want to see the faces behind the logos to trust our products and services.

Sales Channel: we are Mercedes Benz and Coca Cola. If you are riding an Internet project every dollar you spend has to generate a short-term outcome. Doing well a video can help to increase your sales.

How to advertising on a YouTube video without spending a penny in 3 steps

If you do not want or can spend money for the normal route to advertise on Youtube do not worry. There is a very simple choice to make.

1. Create a content (viral) : well, start well. As if it were that easy. I know, it is but the goal has to be that although obviously you cannot plan. In many cases it may be enough to create a decent content does not have to be viral. The most important thing with this video is to reach your target audience. If you are an online store that sells tires you could make a tutorial to change a tire.

2. Design an ad : this is less complicated than you imagine equal. The ad does not have to be a video. A still image may be included within the video. Leave about 15-20 seconds between the start of your advertisement and the emergence of advertising. If you put the promotion from the beginning no one will see your video.

3. Discount code Integra: this is easy. You can integrate directly discount code in the image. You have also the advantage that you can monitor to see how many people live who have seen the video end up buying. Simply create a coupon those deliveries elsewhere.

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Opti Matrx Solution – Web Development Company

7 MUST HAVE MOBILE APPLICATIONS FOR 2013

June 21, 2013 § Leave a comment

Mobile devices have become an essential part of our day to day lives. They have come to play a vital role in undertaking our day to day activities and have almost evolved to into a ‘basic’ need with some individuals even referring to themes their ‘babies’. With the emergence of smart phones, i phones, tablets and other smart mobile devices, most of us are bound to find ourselves entangled and fascinated with the fast changing world of the mobile phone technology.

Most smart devices nowadays operate with applications which you may download free or buy from online markets. These applications have come to be fundamental and assets in our lives most of them making our daily activities easier and easier. Here a list of a few a must have mobile applications for 2013.

1. Google maps Navigation
Ever been stranded in a town, city or some foreign place and you have not the slightest clue where to begin, Google maps application is just the application to bail you out. Enables you locate surrounding areas, landmarks and areas of interests from where you are as long as you have internet connection. A new addition to the application is the turn by turn voice navigation that enables you find your directions by literally talking to your mobile device and even keeps you on target when the GPS signal drops.

2. UK Jobs
It offers free job notifications. With the economic crunches all over the world, this application comes in handy for job seekers, updating the latest jobs from the UK job sites. 

3. Skype
Now this is a really exciting application that allows you have a one on one video chat with anyone having it in their devices. It’s easy to use and have a fast connection depending on the internet connection. This application majorly facilitates long distance relationships between friends, lovers or relatives and is also used for business. 

4. Task manager
Just like a computer’s task manager, task manager app for mobile helps you manage other applications while using your phone. It indicates your active applications, and offers a service to exit any app directly from it. It also includes features for checking your mobile memory storage space and RAM usage. 

5. PlayStation Mobile
For game lovers, this application enables you easily download PlayStation content for devices that have the certified requirements. That includes devices that run Android version 2.3 and iOS version 4 and above. It enables easy mobile PlayStation support. This for all PlayStation games lovers, is a must have application.

6. Samsung Chat On
There are numerous chat applications for android, unfortunately most do not support chat with non-smart phones. The Samsung Chat On application makes it possible to chat with those with non-smart phones. It enables you chat with those who haven’t embraced the smart phone world, for instance that older relative who thinks smart phones are just too complicated to use. 

7. Viber
This exciting application enables you make internet calls. The application is really easy to use and has a fast connection. The application enables you keep in touch with friends and relatives for practically no cost at all and most use it to make overseas calls for hours on end.
These are just a few of millions of exciting and helpful applications in app markets and more are being developed on a daily basis. 

 

What to Look for when Choosing an SEO Company

June 19, 2013 § Leave a comment

What to Look for when Choosing an SEO Company

What to Look for when Choosing an SEO Company

The prominence of SEO services has led to the rise of many companies that specialize in the delivery of the services. You have a task of choosing the best company to provide these services for you as an individual or a company. There are several factors that you need to consider when choosing the appropriate company to help you be at the top of search engine results. Some of the most important factors are discussed in this article.

A good SEO Company Needs to Provide you with a Breakdown of Prices.
SEO companies will be able to provide you with different prices for the various types of services. The price will depend on the SEO services offered. The services need to be ideal for individual companies and should be priced accordingly.

A Good SEO Company Should Be Able To Give Detailed Site Analysis.
They will need to specifically address ways of improving your website page rank and search engine positioning. The company should be able to check on your side and give a brief analysis on how to improve on the site that you already have. They must should be able to identify the strength and weaknesses of your site and advice you accordingly.

A Good SEO Company Should Be Able To Optimize Your Keyword.
In order to deliver the best possible service to you, they need be able to analyze your keyword and see if you have used effective keyword. In case your keyword is not suitable the SEO service should give advice or assist you to create  alternative ones that will suit your needs.

A Good SEO Company Should Advice You on Proper Linking Strategies.
A reputable Company should be able to understand the best ways to create profitable links. The company needs to assess your links and help you improve on what you already have. The company should advice you on both inbound and outbound links. t will suit your needs.

A Good SEO Company Should Be Able To Offer Good Customer Care.
You should choose a SEO company that can deliver quality services immediately. In case you have any problem, the SEO company should be able to have mechanisms in place that will be able to solve the problem with no delay. Additionally, the company should deliver support services 24 hours every day. In case of any changes that concern you, you need to know about them immediately.

A Good SEO Company Should Help You Save Time.
You should look for a company that is able to solve problems professionally without asking advice from you. You need a company that offers guaranteed services which will make you avoid struggling to optimize your website. Optimizing your network every day will waste your time hence giving your competitors an advantage. d to know about them immediately.

A Good SEO Company Should Charge Reasonable Prices.
A SEO company should have competitive prices. It should be able to match the SEO services it is providing with the prices you are paying. The prices should make you feel that you are getting value for your money. The prices should be reasonable, not too cheap or too expensive.

A Good SEO Company Should Have Good Communication Skills.
They should update you of any changes in the company’s SEO Services. You should also get regular information on the performance of your site. In case of any limitations, the company should be able to assist as fast as possible. You should also be able to know where the offices are situated and have more than one point of contact so that you can easily access them.

A Good SEO Company Should Offer High Quality Services.
The company that you are looking for should offer reasonable value on their SEO services compared to other advertisement media. They should offer better results faster, with less costs compared to other players on the market. e offices are situated and have more than one point of contact so that you can easily access them.

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Chanel Cullen is an experienced SEO specialist, who enjoys blogging about a range of topics. Visit Assisted Reputation for more advice on SEO.

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