Use Of Social Media To Give Boost To Your Sale
June 1, 2013 § Leave a comment
When it comes to online marketing it is never ending debate that whether social media platforms are useful or not. Some marketers are having faith in it that the social media platform is very beneficial and every year they are increasing their budget as well. Some marketers fail to see that how it is beneficial and they are blaming that social media is not useful. It is up to you in which camp you will fall into, but the fact is that social media is beneficial for both creating and maintaining a brand presence and return on investment as well. You simply have to understand how.
The actual problem with most companies is that the view the social site with the same concept as they see the personal habits. They think that because they log on to Facebook and look at their friends’ photos, that’s all anyone else is doing. The truth is social media is an extremely powerful marketing tool, but it’s much different than almost anything else the marketing industry has ever seen. or both creating and maintaining a brand presence and return on investment as well. You simply have to understand how.
Social media – one huge hub
In a single term if we say then, social media and selling don’t go together. Social media is a platform which is like a party like a cocktail party. No one goes to the party to be sold or to be bought, they go to have fun, talk to other people, share ideas and debate things. Online, social media is no different. This is where most marketers get it wrong.
Rather than focusing on sell, you need to enter into the conversation. The examples here; include running surveys to get opinions, engaging in back and forth conversations, providing content, and a host of other methods. Unfortunately, traditional marketers fail to see how such activities generate revenue. Savvy new school marketers, however, have figured it out.
Get away from social media
The best way for driving revenue via social media is to convert your followers or fan into subscribers. In short you need to take them out from the social media space, and get them into more traditional marketing vehicle. The two best ways and examples are email newsletters and webinars.
Rather than trying to sell used social media, offer your audience something of value that they will exchange their email address for. It can be a small white paper or a pen or a free sample of your product it really doesn’t matter. All that matter is that you need to move them from social media platform to a more sales oriented vehicle. revenue. Savvy new school marketers, however, have figured it out.
Webinars works tremendously
Webinars are the greatest sales vehicles. For example you are having 30,000social media followers, and just get 1% of them in webinars, that’s 300 subscribers. Effective marketers can usually convert anywhere from 20-50% of webinar subscribers into customers. And every time you run a webinar, you’ll identify mistakes and be able to optimize the process over time.
Every time when you run a webinar every time it will generate 40 – 100 sales among those 30,000 fans. In addition, the laborious side of social media can be automated. Through software programs like TweetAdder and Hootsuite, you can seed content and find new fans on autopilot.
In conclusion, if your audience is active on social media, then all you need to do is that you have to engage them there. Just stop trying to sell social media platforms and instead of that use the content and offers to target the audience.
The Post written by Mihir Barot a professional writer for website development company who has expertise in Custom Web Developmet, Ecommerce Development and iPhone application development.