How To Create Quality Content For Your B2B Website?
June 12, 2013 § Leave a comment
Google has shown us continuing updates its Panda algorithm, and various we spoke last month in 2013, the content will be king on our sites!
It has told us, the most important thing is to create interesting and relevant content for readers who answer questions and makes them want to come back to your site. It is always possible to find ways to write articles that will appeal to your readership. In this article, some of techniques to create content that your visitors will enjoy and which, fingers crossed, turn them into loyal readers.
Create a blog
The most simple steps to create interesting content tracks is regularly publish on your blog . What is the difference between publishing an article on website and an article on blog. It’s pretty simple, on your site, you must stay focused on your trades if you sell heat pumps. For example, you suddenly can not publish an article on fashion trends for summer 2013. By cons, you can quite regularly publish your blog on topics of ecology, sustainable development and home improvement.
Aim preferably your blog to a topic related to your body activity in one way or another. Take time to find something that will interest readers and a topic that interests you, or at least inspire you.
Now that you have a very nice blog, brand new, it will have to do it live. What is our purpose as we seek to publish interesting content! Invite experts to publish on your blog is a great way to bring new content and that you would not necessarily think of yourself.
Generally people know their subjects on the fingertips, they are happy to share their experiences with their readers, and this is what will create the added value of these items. Users are generally quests authentic stories, give them what they want by posting testimonials. To find experts, several solutions available to you, you can advertise on your blog that you accept guest articles, or directly contact the bloggers / webmasters whose work you admire and offer them to appear on your site.
Submit visual content
We can see, the graphics popping up on the internet in recent years. It is not innocent. An infographic is a way to communicate an idea in a simple and playful way. Very little text, lots of visuals, the winning formula to capture the attention of a reader who has no time to lose.
Most of the survey results can be transcribed by computer graphics. This is a great way to create an interesting article and has much chance of being picked up on other blogs and shared on the network social. To maximize the impact of your graphics, arrange yourself polls on an issue not yet addressed, and publish the results on your blog via your graphics. A tool that is likely to become viral!
Do not overlook the main theme of your site
It is not because you have to present a wealth of ideas to brighten your readers with crispy subjects must be provided to forget your main theme! Do not lose because your visitor has probably landed on your page after a search on one of the products / services you offer. So you have to give them what he wants, in this case, answers to questions, or the opportunity to acquire the product / service they are looking for.
This is usually the part of your site that allows you to monetize it, do not run in the background! Write your product pages or description of your services with as much care as you write articles for your blog.
In any circumstance, try to put yourself in the place of your reader, and ask yourself what would like to find the page you’re writing. This is the best way to create quality content that will appeal to your visitors, and therefore Google!
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