Important tips for Creating Search Engine friendly Web Content
June 24, 2013 § Leave a comment
Many of the companies nowadays create the fantastic looking website, but have you ever thought that how a site will perform in the search engines? Are the search engines being able to view all your contents? Are the titles in correct place? Do you have different page descriptions and do they contain your relevant keywords?
In order to maintain this it should be viewed in search engines your most important content should be HTML text format. Often images, flash, and other non-text elements are ignored or devalued by the search engine crawlers. Although it has improved it is still not reliable enough to base your entire website around an image rather than the more important text base. We recommend checking how your website looks through the eyes of a search engine by using a tool such as Google cache.
You also need to take care and should look that your website has a good link structure making it easy for the crawlers to move around all your content and access all of your sites pages. If any of your pages leads to a dead end the crawler will have nowhere to go and no clear path to index all of your sites pages. After all what is the point of having a great looking website if no one can find it once it goes live on the net.
Another vitally important consideration for any site is the site’s content. In the world of SEO there are certain best practices that you should follow to give your site a good standing for optimization and for how it is crawled and ranked by the search giants.
Here are some useful tips for your website content:
– Try to target minimum 300 words of text on each page.
– Analyze your target keywords for each page and include them within your page title.
– Any images on the page should be clearly displayed with an ALT tag.
– The target keyword should always come in the first paragraph.
– The keyword should appear in the Meta description.
– The keyword should be repeated within the copy around 3-7 times. This is called keyword density.
– Meta description should contain target keyword and be between 120 – 156 characters.
– Make sure your page contains Titles (known as H1) and subheadings if you can (H2, H3 etc.).
– Make sure in every 100 words of your content maximum only two times your target keyword should come.