How Do You Leverage Content Marketing To Avoid Penguin 2.0?
July 25, 2013 § Leave a comment
The old SEO strategies are increasingly obsolete, and this is because now the SEO experts have found a useful way to achieve ranker site with content marketing.
Content marketing has always helped sites to achieve a good position within the search results and unless the algorithms change drastically, this will continue.
Content marketing is a strategy that combines several features, generate traffic, and increase web visibility and brand presence. The various options through which you can generate content marketing are: images, infographics, videos and even text.
Marketing does not mean new SEO content, always has been and always will be. The objective is to disseminate information more users and publicize a brand. But towards the very nature of content, users will share, create links naturally, greatly improving a website’s position in search results.
SEO is not limited only to optimize pages for search engines, covers a wide range of activities ranging from improving user experience with the website, to ensure dissemination of content as computer graphics and videos.
Google Updates, Penguin 2.0
Titles and descriptions: It remains one of the most misunderstood, but one of the most important. A good tip is to make sure there are no duplicates, should not be too long nor too should be optimized, not to include too many keywords.
Anchor text: too optimized Keywords are not a good recommendation, it is best to create links in the most natural way, as most people would.
Incoming and outgoing links: Running test can help detect links manipulative techniques. If the results show that at least 50% of the links are questionable, this can throw the positioning of a website.
Page Speed: Google analyzes the time it takes to fully open a website, if it takes too long, the user experience will be negative, so fast loading speed is a good criterion to help position a site.
Redirects: For those pages that were already positioned but were eliminated, add a 301 redirect, which tells Google that the site was moved and must follow. The URL must be canonical, many already know, but some people still do not use this type of address.
Alt Attributes: No need optimizer with too many keywords. When images replace text, write naturally information will help Google index the content correctly.
Tracking problems: Webmaster tools are a powerful tool that helps detect errors in the pages. Review this utility frequently helps troubleshoot and maintain the position of a page.
Malware: Usually, Google sends an email when a site is infected with malware, but is not always the case. To prevent reinfection and if, fix quickly, it is advisable to perform a periodic review in search of these threats.
This is only a small list of the many tasks that can be done to prevent the arrival of Penguin 2.0, however, the best recommendation I can make is to never engage in tactics that Google lists as spam. Although initially good results are obtained, then the site will sink into the results page.
This article has been written by a technical writer working at Opti Matrix Solution – a Web Development Company offering affordable search engine optimization services and Website Designing Services to the worldwide clients.