5 Steps to Sustainable Social Media Strategy
August 9, 2013 § Leave a comment
Many versions of planning and strategies in social media, prepared by experts and other professionals, which ultimately are generally composed of the same issues more or less similar. Today we share a computer graphics and a summary of the 5 steps for a social media strategy and that it is balanced, sustainable and successful plagued medium term.
Here the 5-Step:
1. Investigation and analysis
In this first step is advisable to start with the analysis of your online positioning, know what your assets and your own weaknesses. Investigate and study your competition, know the profile of your customers and know where or which social networks are your potential customers, and seek information on statistics and industry trends to find your company, SME or business.
2. The Strategy
Here is TAZARA the plan to develop the strategies will be part of that plan, determining the objectives to be achieved and the actions to perform. For example, you must select the type and tone of the message we want to communicate, creation of content, which will use channels to distribute this content, what tools we use, what will be the strategy of promotion and advertising, also define the parameters to measure and think in our policy or contingency plan.
3. The Engagement
The Arrangement (engament) is very important in social media and is achieved by listening first, and value content sharing (not aggressive bidding), trying to talk, encouraging your audience, asking questions and building trust with people. Do not forget always to always expand your community through valuable content and using social advertising campaigns in perspective.
The development is to carry out the actions proposed in the strategy and manage those actions. This is to optimize social channels selected (no more than 2 or 3 to start ), design or redesign our blog where you publish the content and then promote them through the network of your social channels, content to be published based on an editorial calendar (content planning).
This step is measured and analyzed the actions proposed in the strategy, you control the statistics and results. So discover the degree of success of the objectives silver, and then correct the actions that were successful, and start the cycle again raised in the first step.
The plan should be different and different strategy of enterprises with different markets. but you have to understand that social media generally have the desired effect if taken as a means to communicate, inform, disseminate, amplify and promote your message (useful content). The central idea of using social channels is loyalty and build trust in your community and do not use just how a channel of sales.