Video Marketing – 4 Ways To Use For Traffic Generation
August 19, 2013 § Leave a comment
It doesn’t matter at all which kind of business you are running in the market, you always need traffic to give boost to your business. People directly won’t come to you on internet for hiring your service or purchasing products. Anyone will first gather relevant information regarding your products or services like how good your product is and are they affordable. Once they are satisfied with the information then, there were more traffic, and the more people you will have, and the more customers you will bound to have.
When talking about more traffic to your online website. There are plenty of strategies and tactics you can use. However, one thing stands above the rest based on effectiveness is video marketing.
For understanding, below I am sharing four prominent ways by which your video marketing will generate traffic to your website.
1. Videos can be used for rise SEO
As we all know, SEO is very effective for improving your site ranking and it increases traffic as well. Most sites prefer blogs and articles for filling their pages, so by doing they can use the most used keywords searched by internet users. Instead of using these keywords using in articles, try using this in videos.
Not all users like to read all long articles. Most people prefer videos more, that’s why videos SERPs results are most clicked compared to text results. Why they prefer videos because they need to just click and they sit and get all the relevant information which they want to know.
2. Videos can build your relationship with your viewers
The videos are very effective in attracting and gathering your viewer’s opinions and reaction. Just try to compare a blog post and a video on YouTube. Which of the two will gets more comment? But obvious, its video on YouTube, so by uploading video you can use this advantage to encourage communication with your readers. This is much important because no matter how huge your traffic is, but if you have a poor relationship with your readers, you will fail to convert them into potential customers.
3. Effective information about your products can be given by videos
For an example A and B both are selling mobile phones. When you visit the website A has shown and displayed images and written the features of mobile, and on other B has displayed images but along with that he has uploaded the video clip as well. What you think what viewers will prefer? But of course viewers will prefer B. By viewing video viewer will get the idea how actual product will perform so there is no need to visit the buyer place and has no need to convince as well. Even though who is just looking for viewing price will also prefer B site because it actually gives the proper information regarding products.
4. Videos can make Social Media Marketing Outstanding
Videos also perform well on social media site too. Users love to watch video and they never hesitate in sharing the same video if they find interesting. For an example, a convincing demo of your product can catch the reader’s attention while links are attached to articles may often get ignored. Once they like your video, and they hit share will be very fast and easy in sharing, by this your video will be shown in more pages for reaching wider audiences, who will visit your site and increase your website.
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This web design company offers a wide range of iPhone application development and SEO Services.