SEO For Affiliate Marketing
August 29, 2013 § Leave a comment
SEO is a hot topic at the moment, in the affiliate marketing space and the world of business in general. Most website owners know that SEO is important for the success of any online business, and if you run an affiliate website it’s likely that you will have heard other webmasters mutter about Google Penguin and Panda, but how much do you know about the field of SEO in general? Is your site truly search engine friendly?
What Is SEO?
SEO, or Search Engine Optimization, is the practice of making your site as search engine friendly as possible. A site with good SEO is designed from the ground up to be easy for search engines to understand and index. Other aspects of SEO include link building, and even writing good content. Google pays attention to how long users stay on websites before hitting the back button, and tracks which websites get the most clicks from the search results. If you write good content that people want to link to and want to read, then your site will do well in the search engines.
Why Should Affiliates Care About SEO?
Affiliate marketers should care about SEO because a search-engine friendly site is, usually, a good site overall. Effective SEO has several benefits, and not all of them directly relate to your place in the search results. For example:
- You get free traffic: This one is search related. When you rank well in organic search results, your site will get traffic from people who are interested in your chosen keyword. This isn’t PPC traffic, it’s free. Why would anyone see free, targeted traffic (from a searcher who has, if you chose the right keywords, shown an intent to buy) as a bad thing?
- You build a brand: Good SEO practices include using authorship data and rich snippets to increase your site’s visibility. This means that when people search for informative articles about whatever it is that you sell, they will see articles written by you, with your name and your Google+ profile image. Even if they don’t click on the link today, they’ve been exposed to your name and your brand. That’s a good thing.
- You build a network: Another important part of SEO is link building. The Google Panda and Penguin updates invalidated some old fashioned link building techniques for web development company, such as article directories and paid links, but guest blogging is still a popular method. This link building technique involves writing high quality content to share with other bloggers in your niche, in return for a link back. Guest blogging is a great way to get to know people who work in your niche, and it will allow you to make new business contacts, grow your brand, and bring in customers who read the other webmaster’s blog or website
SEO is not some complicated computer programming technique. Rather, it is a smart way of doing business. If you have a site that is well coded, secure and fast to load, then you have the technical part of SEO down. If you run WordPress, installing a sitemap plugin and the All In One SEO pack plugin (both free) is all you need to do to improve the technical side of your SEO. The rest – writing good content and sharing it with related, high quality websites and social networks, is all about networking in the traditional sense. If you can do that, you’re already one step ahead of most webmasters.
The author of this article, Amy, contributes to the ClickSure Scam blog. The blog was developed to help people understand the way that the ClickSure affiliate network works.