October 9, 2013 § Leave a comment
If you are in a web business that put major emphasis on SEO then you are very well aware of the fact that posting quality content is extremely important. This helps you achieve higher ranking on the leading search engines. Experts believe that focusing on rich content especially after the release of Google Panda has become significant to keep up the repute of your website. Therefore, many SEO companies have switched to the guest posting/blogging which helps them get the better web traffic and generate potential backlinks that are relative and high quality.
What Exactly Is Guest Posting?
Guest posts means writing and publishing a blog or a write up on another person’s website. It is perhaps the best method to mix link building and quality content strategy that helps you to acquire quality back links. As you get very high quality backlinks that are highly relative, search engines takes them positive and natural thus making your site highly searchable. Apart from this, it also helps to get your site at the first page in Google and other search engines while ranking. Furthermore, it is also helpful in targeted advertising your products and services acquiring free marketing that attract more consumers and clients to view the web page.
How should you Do Guest Posting?
The foremost thing you need to research and create the database of the quality blogs and website that allows guest posting in your niche. Show your interest by contacting the webmasters of these respective blog about the guest posting and the list of topics you wish to cover. As soon as your topic is finalized, all you have to do is give a timely submission for the guest posting following with your brief bio which contains your backlink.
You can link your website address with your guest posting and earn a good amount of attraction and publicity for your website. And all this is done free of cost. All you need is to write a high quality piece of content that is good to read and targeted to your customers. However, there are certain things that you need to consider when you are guest posting. These are:
- It shouldn’t be always about the keywords
- Write naturally and something unique
- Make informative and interesting
- Bring something new to the table
- Do not write on the topic that people already know
For a long while SEO and quality content didn’t go hand in hand and now the scene is they couldn’t do without each other. Initially SEO was a campaign built on the quantity. It wasn’t a precise strategy but was a tactic – rather a shortcut to the success. Now the time has changed and with the Google rules and strategies changing, it has made it possible for these two to come together and bring some freshness to the readers.
Guest posting is the great way to get your brand name or company out on the highly reputable website. Having a blog publicized could be a righteous grail for the several digital marketing companies. The tactics you apply are extremely important, but require careful planning in implementing the same. Always remember a long term success can only be achieved in SEO having quality content along with.
Author bio: Kalpana is a SEO expert and internet marketer who works in a reputed SEO firm in India. She recommends using the SEO services Mumbai . The services they offer are credible and effective enough to make your business popular in various search engines thus yielding great profitable results.
October 7, 2013 § Leave a comment
Getting traffic from Facebook is a quick and easy thing, but if you’re not good at optimizing the landing page then you may face the issue. Traffic from any source is good and helpful as well, but the traffic coming from Facebook is unique in its own way. Once you understand this concept how it really works, you will be able to create a landing page that will really convert.
Facebook traffic is different. If you are using Facebook for one thing like Facebook ads correctly, then you will be having the advantage to narrow down your key demographic. The fact that Facebook traffic is more granular is beneficial because you will be able to create specific landing pages for each demographic group coming from the site. This is actually different from an email newsletter where you suppose to make separate landing pages because all the traffic will be coming from a single link.
Make sure you have an accurate analytics site in order to optimize your landing page for Facebook traffic. Tracking down more information can really help you better in order to see what’s working and what’s not working. Once you are on way of tracking, you must create separate landing pages which are being designed by keeping particular group of people in mind.
You are able to change URLs when particular people click on your ad really easily, so it’s very simple to create a separate ad campaigns for each person which you’re really trying to convert. Let’s take an example, if your Facebook ad is targeting women then make sure your landing page is welcoming them according. So if your audience is primarily women then break down them into smaller groups – based on age range.
Mistakes to avoid: once you have everything on hand and your process is going smoothly, then also your work are not done yet. As we all know, optimization is an ongoing process. This hold for Facebook traffic as well.
- A/B testing — the most common mistake made by people is that they come up with one landing page design. You can avoid this by using a/b split tests. You need a software to set this up, but it’s more than spending time and effort. Basically, you will be showing your traffic two different versions of a page.
- Being too generic — another common mistake made by people is that they become too generic. When you are dealing with Facebook, you are able to target particular groups of people so make sure you take advantage of this. Instead of having a generic landing page which may or which may not work for everyone, which include design elements and specific language that will reach out to your target audience and really grab them.
Unless your targeted audience is made up of highly tech-savvy individuals, you will find traffic from Facebook fairly unpredictable. Unpredictable simply means in terms of not showing any amount of trust to anything which they clicked on, and probably which took them outside Facebook afterwards. This is exactly what happens when your ads are being clicked – failed to generate trust.
Your landing page is being failed to convert your audience. The first thing you need is that your landing page designed should be clean and simple manner. The golden rule for having looked over it you need to identify at where your traffic comes from and optimize your landing page accordingly. Using variations of blue and white colors throughout the landing page calms the visitor down, creating a Facebook-like atmosphere.
Catchy titles are a must-have at any landing page. You have got 2 seconds to capture your visitor’s attention. Choose the fonts carefully as not all the fonts are easily convertible and reader-friendly. Georgia is known as a font to leave a professional impression while Arial Narrow is an easy read. You don’t have to necessarily use these fonts, but mixtures of these two with some other fonts might just hit the bull’s eye.
This article has been written by a technical writer working at OptiMatrix Solution – a Web Development Company offering affordable search engine optimization services and Website Designing Services to the worldwide clients.
October 3, 2013 § Leave a comment
SEO is a unique process by implementing which you will come to know that your website not only shows up on a search engine result page, but it can also rank high results at its best. May be SEO can be a daunting task, and yet in today’s economic climate, but it can really make a difference. There are countless ways to work on your SEO strategy; here are some quick and some basic by which you can start with.
Always make sure that any inbound link which you get from sites they must be reputable, and also it should be relevant to your website and its content as well. If your website is dealing with loans then there’s no reason to get links from a lingerie site. And make sure that you always favor quality not quantity.
Getting inbound links from popular sites are far better than having a dozen of links from sites which rarely gets traffic. Links from .edu and .Gov sites always have good reputations and are considered very credible; consequently, they are harder to acquire. Overall fact remains the same, the better your inbound and outbound links, the higher a ranking your website will receive.
Use Appropriate Keywords
Don’t rush and don’t go for short approach when it comes to keywords. No need to overload your text with the same keywords by using it again and again, because search engines look for it and may penalize you as well. Keep keywords on the topic, and make them consistent all over your site.
Apart from additional keywords, each page of your website should contain its own unique keyword phrase. The keyword phrase shouldn’t be used for the entire site; give it individual to each its own page, don’t forget to make sure that the content should always compliment the phrase. The keyword phrase should also show up in the title tag, and if possible, in the URL.
Call to Action
Don’t be cold; make sure that you have a perfect call to action, and should have a clear and strong message. Because, it won’t make no sense to attract people to your site, only to forget to say what amounts to “So, now that you know who we are and what we provide, what are you going to do about it?” you need to show the people that what advantage they will get by opting your services.
The first prominent thing is that your image should contain file names and that are actually descriptive, as opposed to stuff liking 45yyh.jpg. Believe it or not, it can help in a search. Also, make sure that your image contains captions, and that should include good keywords as well. And as a reference in an earlier tip, we would like you to suggest embed links in images, because many people instinctively click on the pictures. Images can be ranked according the text which you surrounded, because it also keeps an eye on things like headings and keyword text.
Things end up here somehow when it comes to social media right? Just assume that you have your presence on various social media platforms, make sure that you have all the information filled in the “About” fields, and use terms that people would use when looking for a business such as yours. Don’t forget to link your social media profiles link back to your website.
Get On Google Plus
Still you are not on Google Plus, than go for it today. After creating an account, create a Google Plus Local Listing, and this will give you an advantage when your users will do a local search. Make sure that all of the relevant details of your business (location, phone number, hours, etc.) are included. And once it is done all you need to do is that you need to update it. If you give your hours towards it, people who are searching online won’t come to know about it if you wouldn’t reflect the change in your online listing.
It is a worthy investment of time to build a website; it takes less than an hour to go thoroughly to your website and make sure thing everything is current. You’re your time to update your site, always keep fresh content, and make sure all the information is current and relevant. Make sure that the content you are keeping is clean and current.
By following the above tips, you are on the way of making unique SEO strategy. If you just think above on each tip, just a half hour on each tip, that’s just a four hour investment that can be done once a week (although twice a week would be better!) to ensure that your search engine visibility increases and stays that way.