Is your ecommerce website mobile friendly

May 8, 2015 § Leave a comment


In today’s world, business is imperfect without having its online presence. Now, like earlier times, people don’t visit the stores and spend enough time, purchasing the commodity there. Instead, they just spend few precious minutes, to access the online sites and purchase the supplies of their choices.

Improvisations are going so far, that it has become a necessity to move ahead with the current pace, to achieve the desired goals. Moving ahead with the Ecommerce sites, the most recent advancement is Mobile Friendly Ecommerce Website.

Mobile Friendly Websites gives you a platform to browse and explore the websites in mobile handsets easily from anywhere anytime. Desktops may not be available all time, but mobiles will be accessible everywhere and that is the reason for this development.

This advancement can be adapted, by first checking that your website is mobile friendly or not, and maximum users are accessing the website from which mobile handsets, which will allow you to modify the websites, as per the visibility in the particular handset.

This can be checked by simple steps:

  • Log in into Google Analytics account
  • Choose your E – commerce site
  • Then click on the options as “Audience”  -> “Mobile” -> “Overview”

This will show you that which type of platform people are using the most i.e. Desktop or mobile handsets.

  • After knowing the type, by choosing the “Devices” menu, you can know about the type of devices used i.e. iphone, ipad and so on.

According to the results generated you will be able to redesign your website, which will not only give a fabulous look in mobile phones, but also will be able to provide better browsing and other online operations like purchasing etc.

To increase your conversion rates, be fast in converting your websites, Mobile friendly and Dynamic.


Is your site mobile friendly?

May 7, 2015 § Leave a comment

responsive design

Google has announced that their search algorithms will change effective April 21st 2014, so that mobile friendliness is a factor. Ever since the boom of the Smartphone, it is getting more and more important to have a mobile interface for your website so that the discerning customer can research your company on the move. If your company relies on being found bysearch, then it is important to keep up with the new advancements in the changes in the algorithms that govern Google.

A mobile friendly website has some criteria, which include the text being readable without having to zoom in, a webpage that adapts so that the user doesn’t have to zoom in and scroll horizontally and links that are far enough apart so that the correct one can be tapped. An easy solution to get a mobile friendly website is to make your web developer add a script that redirects traffic from the website from the mobile device to the mobile site.

It is absolutely necessary for companies to have a mobile friendly website as consumers spend most of their time on their mobile friendly. No matter how big your company is, if your website does not provide convenience to your consumer, your competitor will take advantage of it.

The best solution to this problem is to recreate the website design to a responsive design, which means that the website adapts to the user interface, be it a tablet, desktop or a Smartphone. Responsive Design is extremely important when it comes to having a mobile friendly website, as mobile internet exceeds PC internet usage.  It is shown that 44% or shoppers wouldn’t return to a site that isn’t mobile friendly.

Opti Matrix is one of the companies that offers web development services such as website design and development like E-commerce website design, HTML Designing and PSD to HTML/XHTML , Social Networking, for all platforms such as the tablet, PC and Smartphones.

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