Is your site mobile friendly?

May 7, 2015 § Leave a comment

responsive design

Google has announced that their search algorithms will change effective April 21st 2014, so that mobile friendliness is a factor. Ever since the boom of the Smartphone, it is getting more and more important to have a mobile interface for your website so that the discerning customer can research your company on the move. If your company relies on being found bysearch, then it is important to keep up with the new advancements in the changes in the algorithms that govern Google.

A mobile friendly website has some criteria, which include the text being readable without having to zoom in, a webpage that adapts so that the user doesn’t have to zoom in and scroll horizontally and links that are far enough apart so that the correct one can be tapped. An easy solution to get a mobile friendly website is to make your web developer add a script that redirects traffic from the website from the mobile device to the mobile site.

It is absolutely necessary for companies to have a mobile friendly website as consumers spend most of their time on their mobile friendly. No matter how big your company is, if your website does not provide convenience to your consumer, your competitor will take advantage of it.

The best solution to this problem is to recreate the website design to a responsive design, which means that the website adapts to the user interface, be it a tablet, desktop or a Smartphone. Responsive Design is extremely important when it comes to having a mobile friendly website, as mobile internet exceeds PC internet usage.  It is shown that 44% or shoppers wouldn’t return to a site that isn’t mobile friendly.

Opti Matrix is one of the companies that offers web development services such as website design and development like E-commerce website design, HTML Designing and PSD to HTML/XHTML , Social Networking, for all platforms such as the tablet, PC and Smartphones.


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