August 29, 2013 § Leave a comment
SEO is a hot topic at the moment, in the affiliate marketing space and the world of business in general. Most website owners know that SEO is important for the success of any online business, and if you run an affiliate website it’s likely that you will have heard other webmasters mutter about Google Penguin and Panda, but how much do you know about the field of SEO in general? Is your site truly search engine friendly?
What Is SEO?
SEO, or Search Engine Optimization, is the practice of making your site as search engine friendly as possible. A site with good SEO is designed from the ground up to be easy for search engines to understand and index. Other aspects of SEO include link building, and even writing good content. Google pays attention to how long users stay on websites before hitting the back button, and tracks which websites get the most clicks from the search results. If you write good content that people want to link to and want to read, then your site will do well in the search engines.
Why Should Affiliates Care About SEO?
Affiliate marketers should care about SEO because a search-engine friendly site is, usually, a good site overall. Effective SEO has several benefits, and not all of them directly relate to your place in the search results. For example:
- You get free traffic: This one is search related. When you rank well in organic search results, your site will get traffic from people who are interested in your chosen keyword. This isn’t PPC traffic, it’s free. Why would anyone see free, targeted traffic (from a searcher who has, if you chose the right keywords, shown an intent to buy) as a bad thing?
- You build a brand: Good SEO practices include using authorship data and rich snippets to increase your site’s visibility. This means that when people search for informative articles about whatever it is that you sell, they will see articles written by you, with your name and your Google+ profile image. Even if they don’t click on the link today, they’ve been exposed to your name and your brand. That’s a good thing.
- You build a network: Another important part of SEO is link building. The Google Panda and Penguin updates invalidated some old fashioned link building techniques for web development company, such as article directories and paid links, but guest blogging is still a popular method. This link building technique involves writing high quality content to share with other bloggers in your niche, in return for a link back. Guest blogging is a great way to get to know people who work in your niche, and it will allow you to make new business contacts, grow your brand, and bring in customers who read the other webmaster’s blog or website
SEO is not some complicated computer programming technique. Rather, it is a smart way of doing business. If you have a site that is well coded, secure and fast to load, then you have the technical part of SEO down. If you run WordPress, installing a sitemap plugin and the All In One SEO pack plugin (both free) is all you need to do to improve the technical side of your SEO. The rest – writing good content and sharing it with related, high quality websites and social networks, is all about networking in the traditional sense. If you can do that, you’re already one step ahead of most webmasters.
The author of this article, Amy, contributes to the ClickSure Scam blog. The blog was developed to help people understand the way that the ClickSure affiliate network works.
August 7, 2013 § Leave a comment
All web marketing strategy is focused on generating new customers for their business, but do not always get the desired results. Why is this so? In this article we’ll find out.
There are several causes that may spoil your marketing activities in the network, and they do not necessarily have to do with SEO or paid advertising campaigns. Among the most common reasons tha
1. There is no conversion element within your site
A common fault with many websites is that do not include a conversion tool in your page. Remember, if you want your consumers to interact with you in a specific way, you suggest the guidelines of what you want from them.
Perform a landing page with call to action, can a simple way to invite your client conversion actions within your site.
This will help you determine your customers’ preferences, the keywords with which they came to your site, and what they want to get from your brand.
2. Signs of life
Due to competition, and the number of pages that abound on the net, customers have become increasingly demanding. If your site is static, not upgrade and invites interaction most probably soon stop visits.
A website should be designed to facilitate user navigation, if they do not find what they need, or need to make a very complex process to access what they want, we assure things:. A simple and useful page will always keep your number of visitors.
4. You are not available to all
If you’ve noticed that the number of visits to your site does not increase despite your efforts in Adwords and SEO, you can ask the following:
Does the portal is accessible from all mobile devices?
Have you rethought you SEO strategy according to conversions done on the page?
Are keywords used in your Adwords campaign are correct?
If a negative answer to any of these questions, probably there is the problem of leakage of traffic to your site.
5. Differentiating factor.
If you really want to attract more customers you need to offer a bonus. The design and online advertising activities will not suffice. Analyze your website, discover areas of opportunity and improve them, then ask yourself what benefit you can offer your customers that your competitors do not have.
If these guidelines do not help to increase the number of customers and sales, you probably need to rethink the characteristics of your target.
Vishal Shah has been working as a CEO in the one of the valuable web development company for for eight consecutive years. His blog is replete with articles related to the latest web advancements.
August 2, 2013 § Leave a comment
Sometimes you have a site with a good level of traffic, however, after some time, apply a redesign. Not to reduce the amount of visitors even increase it, you can follow 7 simple steps when remodeling a site.
The most common is to wait until the site is complete to consult SEO experts, which necessarily requires more work, therefore higher costs. It is more difficult to correct errors once armed the site.
Here are 7 steps to take into account during the redesign of a website:
1. SEO Audit
The first step would be to consult an SEO specialist, talk to him and show the old site as well as preferences for the new page. Thus, prior to the design, you will identify areas of opportunity and avoid mistakes that impair the performance of the page when being tracked by the search engine spiders.
2. Researching keywords
Knowing the most relevant keywords for the category, would be ideal to begin organizing the new site. Knowing these words will help and facilitate site planning. It will be easier to organize the sections or subsections by keywords.
To investigate can use various tools, including Google’s Adword tool is free and gives very good results. If you previously had implemented an SEO campaign, the results can be analyzed to rule out irrelevant words and vice versa, you can know which words have had better performance.
3. Leverage keywords
It’s preferred content on the site using those keywords, the best and recommended by Google itself, is that it should be original and relevant content.
Despite using keywords, write legibly, i.e. add keywords so that the text does not lose meaning. It is advisable to renew the site content constantly. Not just for the search engines, but it also attracts more and more users interested in reading important information.
4. Site Structure
As mentioned before, research the keywords will facilitate the organization of the site, so that it can provide users with easy navigation through the site.
Visitors can read a website quickly, so you have only seconds to get their attention, you have to make sure they find what they are looking for without having to navigate around the page.
5. Busiest sections
Knowing the performance of each section of a site will serve to completely debug the page, removing irrelevant sections that do not generate traffic and identifying top performers have. You can reuse content; it is also good to add new ideas
A crucial point is that the sections that generate traffic does not change the structure of the URL. In case you need to alter the URL, to minimize the impact, 301s should be applied.
6. Inbound links to the site
The links have always been an important part for positioning, but with changes in Google algorithms sometime, can harm a page. To make a good link strategy should be considered high Page Rank sites. Better quality links then irrelevant.
7. Check for Errors
Before launching the site, it is good to check that all internal links are working properly, and that is not found pages also affect the positioning of a website.
Poor planning can result in loss of quality traffic for months. Perform properly remodeling, hand in hand with an SEO expert, will be the key for the site to continue to be successful and not waste.
Vishal Shah has been working as a CEO in the one of the valuable web development company for for eight consecutive years. His blog is replete with articles related to the latest web advancements.
July 30, 2013 § Leave a comment
Promoting your business through blogging, and guest blogging is one of the best way to do. Guest blogging is useful because it attracts traffic and inbound link as well; therefore by doing this you will be able to develop new relations with your viewers, this will automatically help you in gaining a good industry reputation. If your plan doesn’t go well then it will easily backfire on it will end up soon and easily without any result.
The main thing in the blog is content you need to take care of content every time and have to be very careful about writing whether it is for your own site or you is writing for someone else. The blog should contain quality like an informative and at the same time pleasant read as well. Remember one thing when you are blogging for others website the stakes will be higher. So if you are doing guest blogging then so plan carefully and execution as well.
Select Website Carefully
When you will go online you will find that there is the number of websites who accepts the guest blogging. But it is not necessary that the entire website will fit your blogs. It is a bit tough to find the website which is relevant to your subject, but it is not that hard job as well.
For getting desired results, post on those sites which is closely related to your subject. If you will try to upload your articles on an irrelevant website than visitor won’t like to read your blog and in result you won’t get the link of SEO.
Select the Reputed Website
All websites may not fit into your post because many websites might be new and may unpopular. So if you post your blogs there than there are high chances of going unread. Moreover, search engines tend to acquire the link which comes from the established sites. So the link equity you get from there is not desirable. So try to gather hold of popular websites for your blog.
It is necessary to have the quality content in your blog. Your writing should show the readers the best of your abilities. There are two reasons about its importance; first and the main reason is that the search engine gives better ranks to those whose content contains quality. And secondly, blog communities are not big. So if you think that your post is not up to the mark so simply it means you don’t have quality content. Taking chances with content is simply foolishness.
Use Google keyword tool so it will help your content to compete with search engines. So if you see that your keyword has come up from the tough competition, then you may contain a different topic suggested by the tool.
Opti Matrix Solution – Web Design & Development Company
July 24, 2013 § Leave a comment
How did your site after ran the Panda algorithm? Many publishers were “beaten” by the change that Google made to its algorithm, and today is the date they have failed to revive their websites. And although no announcements have been updates on the algorithm, Panda remains.
This should not be alarmed because it is a good learning opportunity to leverage this change has left us experience in web publishing strategies.
In many places affected by the change that made Google, conflict is found in the lack of differentiation of content within the main sections of the portal. Now let’s look because priority is given to the realization of different content. Suppose a user performs a search, click on the link and access a portal to your home page, and after a while discovered that the page does not offer what you need, the content has not been satisfactory. Do you think that if the index information was not to his liking will want to find similar information in other sections?
This notion gives us the guidelines to assign greater weight to the creation of texts, images and different information within our website. Contemplate that not all brands are going to be market leaders, therefore, do not just mimic what your competition, you must generate your own identity to give you the opportunity to making choices that not only differ by the name.
What is Panda?
Panda is a content classifier. The sites considered of good quality, are those where users perform more searches and have a sufficient supply of content, those sites in which these requirements were not met, they became part of the sites of poor quality.
Some tips on differentiation content
The different content is not everything. Make a website with different content will not give the desired positioning. This differentiator should be visible to users and search engines. You must make it visible
If your web pages do not have any element that makes them different, however, seem all landing page, the algorithm will consider of poor quality.
Do not think like a machine. You keep thinking like you’re a programming code. Indeed, the importance of considering the algorithm when generating a content, it is still important, is not above creating a more pleasant browsing experience for users.
Analyze keyword density on our site; we will give an idea of which we have regarded the Internet in creating our site. Another important factor is the integration site sections. If all pages of your site are focused on generating conversions and the elements of the page have no relevance Panda will send you to its blacklist of sites.
The need to create authentic content increases daily. End users have become more demanding, and the search engines like Google and Bing want to satisfy them.
The internet is a tool accessible to users and vendors; therefore, people do not want to find millions of sources that offer exactly the same. It is important to avoid content equal to enrich the experience of Internet users.
This post is written by Vishal Shah. He is a professional blogger and writer at Opti Matrix Solution. He specializes in topics of interest to techno geeks and networking enthusiasts.
May 4, 2013 § Leave a comment
In the early twentieth century, large fractions of the sites were built on the Word press. During that time, Word press has started to evolve from a simple blogging platform to an entire full-fledged setting called the content management system (CMS). Also, as the sites were much smaller than today the two therefore complimented each other perfectly. The sites developed during that era possessed really minimal content forms and therefore demanded shorter and simplified management systems. The usual Word press content page blocks was more than sufficient to provide the clients with the experience they desired. It was simple. The web developers would provide their clients with a web portal that was usually password protected. This was the space where the clients would be allowed to update their content using the individual login ids and passwords as given to them.
However, as the businesses grew and slowly shifted to the online hub, the need for bigger content management systems also roared high. Web developers had now started to look for content management platforms that had a greater enterprise value and allowed for the richer content types along with a better admin experience for their clients. Considering these wider requirements, people started to switch to Drupal Web Development Company.
Drupal emerged as an absolute beast in comparison to the Word press. However, the core structure and taxonomy of Drupal was much more complex and technical to understand for the common non techno man. But those who gave this full-fledged management system a shot finally got used to its working and hence extracted benefits out of it in the long run. As a result, with time Drupal was recognised as a great choice of the CMS for the higher grade web applications and enterprise level websites. However, if your web project or web app is designed in a way that demands users’ permission, then the functionality of Drupal might get harder than that of Word press. This is because Drupal has been designed with the latest features for the API development.
Here are the major differences between the two CMS-
1. The theme market
Word press provides a wide collection of amazing themes which are easy to understand and implement even for the do-it-yourself users. However, refrain from buying Drupal themes because they are much more complex than merely spinning a theme off. They demand custom development which is not every man’s job.
2. Content Types
Whereas Word press provides for simple content types, Drupal supports a lot of stakeholders on the website such as the private groups, customized content etc. as required by logged in users, editors and admins.
3. API Development Projects and App Development
Drupal has been provided with much more robust and complex features for highly detailed projects.
4. Market Share
On account of its abundance of plugins which are suitable for smaller websites, Word press has a much wider customer base than Drupal.
5. Admin experience
As compared to Word press, Drupal provides a much cleaner and beneficial admin experience to the content editors.
In this arena, Drupal wins easily. One of the simplest methods to compare both the content management systems on this platform is to check how each treats content and data individually. Word Press is blessed with the various forms of data such as the blog posts, media, pages etc. It also offers several plugin such as the calendars or the e-commerce which further automatically adds up new and latest data to the Word Press store. However, on the contrary Website Development Company uses the concept of what is called as the ‘entities’. This data form is based on object classes.
April 26, 2013 § 1 Comment
Whether in the business world or at home, losing data is harrowing and sometimes heart-breaking. We trust our computer to keep our files safe, and it does such a good job for so long that when it fails it is a very unwelcome surprise. The days of the computer freezing and needing to restart it are over (unless you are a programmer), but that does not mean that the risk of data loss has gone away. Here are some tips to help you prevent data loss.
Improve your program security
People are so obsessed with Internet security that they forget that their computer is packed full of software, and that each one has its own vulnerabilities and flaws. Firstly, you should make sure your computer programs are safe from external tampering. This may come from people in your home or workplace, so you need to improve your program security to stop that happening.
You also need to stop hackers from manipulating your software, because some of them will use it as a backdoor into your system if they cannot get around your desktop security. On a similar note, you should make sure your program security is good so that hackers cannot add malware that is masquerading as an update (that is how they do it).
Improve or upgrade your program and OS stability
Unstable programs are the ones that freeze when you use them, or ones that bring up error messages, slow down your computer or interfere with other desktop programs. You need to make sure that if you are using an unstable program that you are not doing anything important whilst using it. Malware/virus checkers such as Norton will tell you if your program is unstable.
Improve your Internet access
You need to make sure that your physical connections have not been tampered with. Staff members or people spying on you may add devices to monitor or interrupt your Internet use. The technology and knowledge needed is fairly advanced, but you can buy the technology you need from China for a few dollars. It is a little bit like a phone tap, except that it is tapping your Internet usage.
Improve your Internet security
This can be done a number of ways. You can install a password that must be entered before the Internet may be used. You can install virus and malware checkers, you can buy your email services from a host that has high security, and you can have your staff work from their own user accounts so that it will be easier to see if one of them is up to no good.
Improve your physical security
Nowadays, technology is so small that you can put a camera in a cigarette and walk around a celebrity party taking video of all the famous faces. It is just as easy to attach technology to your computers, especially since USB ports are now used for almost everything. The only way you can prevent this is to not allow other people near your hardware. You can do this a number of ways, even if it means locking your computers away and just having wires coming out for the monitors, keyboards and mice.
Remove any risks of physical accidents
This goes for anything that may happen within a home or office environment, from spilling coffee on the machine, to having a chair rammed into it whilst your staff are playing around. There are also things like excessive sun, excessive moisture, and temperature extremes too. All of these may cause damage to your computer that may lead to data loss.
Make backup copies of everything on your computers
You can do this by sending it to the cloud, saving it on a removable hard drive, saving it on discs, or saving it on hard copy (if possible). If you keep backup copies then the chances of you permanently losing your data becomes more remote.
Do not trust flash drives with your originals
Some of the removable flash drives are unreliable. Some of them corrupt very easily, and others will wipe their own memory after a few months. Even if you have bought a secure one, just do not trust it with your originals. Trust it with copies and works in progress, but not originals.
Kate Funk is a passionate blogger and online tutor at tutorleader.com