Last time we have published about Facebook and Twitter marketing strategies. There is one more social website which is used as professional way to communicate. It is a business-oriented social networking service which is being used by most of the corporates.
In today’s competitive world, it is necessary to be ahead of your competitors and a professional LinkedIn profile is one of those ways to keep ahead. Today we have brought 7 easy steps by following which, you can build a perfect profile which will ensure you fully maximize networking and job/employee searches.
1. Profile Blueprint
There are more than 350 million professionals on LinkedIn. You need to pay great attention to creating a profile to stand out. Get yourself a professional photographer and get some professional pictures of yourself.You also need to fill every section of profile very carefully like name, headline, summary and background. Then you must add your experience and projects which you have done.
2. Image Sizes
You should get your image size right to maximize your presence. Make sure to follow the specifications that LinkedIn has given in taking optimal images.
- Personal Background: 1400 x 425
- Profile Photo: 400 x 400
- Career Page Photo: 970 x 240
- Banner Image: 646 x 220
3. Outreach for Recommendations
Recommendations add more creditability to your experience and work history. A solid combination of recommendations and skill endorsements can go a long way to successful interactions.
4. Hidden LinkedIn Features
You may not be familiar with some of the hidden LinkedIn features like message, joining groups, taking notes, showing SlideShare presentations, showcase page etc. Use these features to stand out.
5. Search Engine Optimization
You can optimize your profile by using LinkedIn’s inbuilt options. Go for optimized titles for job titles, add link back to your social and web properties, and customize your URL which is SEO friendly. These small things will make a huge difference.
6. Be Active on LinkedIn Every Day
To become a LinkedIn master, you should be a good steward to your network by sharing your advice, providing values, and connecting your network leads. Here are some tips which you can implement right away:
- Organize bit cards, LinkedIn info & notes in one place
- Join and be active on groups
- Turn off your activity broadcasts to hide yourself from your boss
- Send a thank you message when someone is endorsing you
- Add a short video about your company to your profile
7. Secure Your Profile
It is important to make sure you know all of the ways to keep your personal LinkedIn account information private with news of so many high-profile data breaches. You can enable 2-factor authentication so that your account can be safe from being hijacked.
In addition to these 7 tips, I would also recommend you to enable premium edition of LinkedIn profile. It will provide you with much more features and visibility within networks. I hope with the above article, you will be able to build a professional profile and get a good job.