August 22, 2013 § Leave a comment
The 301 redirect and canonical domains are options that have been used for a long time, but today, both can be a complex issue because it raises doubts and confusion, not knowing properly used within a web strategy.
This article will discuss both options to see which is the best way to avoid duplicate content, keeping the positioning and improving the user browsing experience.
For what are the redirects
Although there are many gaps in the information provided by Google, there are some guidelines which can guide us when creating a redirect or a subdomain. In simple terms, you’re options are used to:
301 – Indicates a search engine to our website and is not in that domain and has moved to a new site. This will provide the basis to to be removed from their index and index the new page.
Subdomains: Used to notify the search engines that we have different versions of our site. So, the search engine will know what our main sections want to stay within your index and which not.
Code 301 used in HTTP, is used to make a permanent shift from one location to another. When using this command, transfer authority is achieved, the relevance and ranking of a page to another.
Redirects also serve to inform users and the search engines that are still relevant content into our new site.
There are some common problems that arise when using the 301 redirect.
One of the main obstacles to using this command is that it may not be possible to modify the code http, may be due to lack of access to FTP, the web designers contraindicated or not has the access to server. In any of these three cases, make use of the 301 will not be a viable option.
Another drawback is the time it takes the search engines move all the authority he had his old domain to the new. This will depend on how often you update your new page, and the time it takes the motor to re-index your site. Therefore, it is not recommended to use a 301 when you want short-term results in a positioning campaign.
When we use the 301 redirect
- In pages that are moved or replaced permanently.
- In domains that have moved completely as acquisitions,
- When there is a 404 or the content of a section has expired.
The attribute = “canonical” rel
The rel = “canonical”, though often used as a substitute for 301 redirect is a command that has a completely different use. Instruction rather than redirect users to a page with the most recent or most relevant, is an indication that is intended only for the search engines.
Sometimes, however hard they avoid, creating sections within sites similar or identical content. In this type of situation is when we use the rel = “canonical” so we can tell the search engines that it is avoid duplicate content penalties.
For a better understanding of the case, consider this example: suppose you have two sections with different URL but with the same list of items in a list is organized alphabetically, while the other products are for prices. If you need both pages, you must tell Google (via the rel = “canonical), which is the most important, in this way and show the indexed within the search results.
Following the previous example, if we put the rel = “canonical” on the page with the products in alphabetical order, we would be giving the search engine understand that we understand the duplicity of content and interests us more authority to the section with the list of Prices.
Either way you should take into account that by using the rel = “canonical” or 301 redirect will lose a little PageRank in the new domain.
Common problems rel = “canonical”
As with the 301 redirect, there are some limitations when using the rel = “canonical.
Using rel = canonical “does not guarantee that the search engines will follow it to the letter. In some cases (in the search results) are shown well before duplicate content pages that wish positioning sections.
Another problem that occurs with the rel = “canonical” is when implemented incorrectly. Sometimes the label is used for differences two sections that have little percentage of duplicate content. This should not happen, the rel = “canonical should be used only when the contents of two pages is similar in a high percentage.
When we use the rel = “canonical”
- When the 301 is not feasible to use, or where to take us a long time to implement.
- In case of duplicate content and you want to keep both sections.
- By having dynamic pages that include different URLs to other subsections.
- If you have two domains in which the sites are similar and both must be kept “alive”.
Vishal Shah has been working as a web developer in the Web Development Company for eight consecutive years. His blog is replete with articles related to the latest web advancements and iPhone application development.
August 2, 2013 § Leave a comment
Sometimes you have a site with a good level of traffic, however, after some time, apply a redesign. Not to reduce the amount of visitors even increase it, you can follow 7 simple steps when remodeling a site.
The most common is to wait until the site is complete to consult SEO experts, which necessarily requires more work, therefore higher costs. It is more difficult to correct errors once armed the site.
Here are 7 steps to take into account during the redesign of a website:
1. SEO Audit
The first step would be to consult an SEO specialist, talk to him and show the old site as well as preferences for the new page. Thus, prior to the design, you will identify areas of opportunity and avoid mistakes that impair the performance of the page when being tracked by the search engine spiders.
2. Researching keywords
Knowing the most relevant keywords for the category, would be ideal to begin organizing the new site. Knowing these words will help and facilitate site planning. It will be easier to organize the sections or subsections by keywords.
To investigate can use various tools, including Google’s Adword tool is free and gives very good results. If you previously had implemented an SEO campaign, the results can be analyzed to rule out irrelevant words and vice versa, you can know which words have had better performance.
3. Leverage keywords
It’s preferred content on the site using those keywords, the best and recommended by Google itself, is that it should be original and relevant content.
Despite using keywords, write legibly, i.e. add keywords so that the text does not lose meaning. It is advisable to renew the site content constantly. Not just for the search engines, but it also attracts more and more users interested in reading important information.
4. Site Structure
As mentioned before, research the keywords will facilitate the organization of the site, so that it can provide users with easy navigation through the site.
Visitors can read a website quickly, so you have only seconds to get their attention, you have to make sure they find what they are looking for without having to navigate around the page.
5. Busiest sections
Knowing the performance of each section of a site will serve to completely debug the page, removing irrelevant sections that do not generate traffic and identifying top performers have. You can reuse content; it is also good to add new ideas
A crucial point is that the sections that generate traffic does not change the structure of the URL. In case you need to alter the URL, to minimize the impact, 301s should be applied.
6. Inbound links to the site
The links have always been an important part for positioning, but with changes in Google algorithms sometime, can harm a page. To make a good link strategy should be considered high Page Rank sites. Better quality links then irrelevant.
7. Check for Errors
Before launching the site, it is good to check that all internal links are working properly, and that is not found pages also affect the positioning of a website.
Poor planning can result in loss of quality traffic for months. Perform properly remodeling, hand in hand with an SEO expert, will be the key for the site to continue to be successful and not waste.
Vishal Shah has been working as a CEO in the one of the valuable web development company for for eight consecutive years. His blog is replete with articles related to the latest web advancements.
May 22, 2013 § Leave a comment
Anybody who wants to make a web site for public access should select a web hosting service. A webhosting service is a company that provides customers with a server to retailer data and makes their website obtainable on the internet. It can be troublesome to wade by the entire internet hosting providers that exist, so the next ideas provides you with a little bit of help.
Be cautious of hosting corporations that claim 100 percent uptime. While extra uptime is better, there is a limit. It is possible to attain 99.9 percent uptime. Nonetheless, even the quickest, most reliable servers should be rebooted sometimes with a view to apply important security patches. Any firm claiming one hundred pc uptime is either lying, or has servers that aren’t as much as the most recent security standards.
Factor in your future web site plans when selecting the amount of area or bandwidth you want out of your internet hosting company. You are probably not including movies, voice recordings or giant photos and graphics to your website proper now, but when you’ll be including these elements sooner or later, you will probably need quite a bit more space.
Be on the lookout for restrictions that a web internet hosting firm imposes on file types and sizes. This might not be an issue based on the content you want in your site, however assume when it comes to the future. Just remember to can still do what you should together with your web site and work throughout the hosting limitations.
Only selected a webhost that provides good buyer support. If you start to have problems with your web site, you’ll want to know that your hosting provider will be able to type them out quickly, no matter what time of day it is. In spite of everything, each time your website is offline, or not functioning properly, you might be shedding business.
In case you can’t get the area title of selection with a “.com” suffix, consider alternatives. One of many more recent suffixes is the “.ws” extension. This can be considered “website” and can typically be registered for a reasonable price.
When looking for your subsequent net host, remember that cheaper isn’t all the time better! Naturally, everybody would favor to save cash up entrance and in the long run however when considering who to enroll with for hosting, search for reliability. Any firm that has been round for some time might be doing something right, so begin with them first.
Earlier than you sign on with any website hosting service, be sure that you’re taking the time to analysis the service and find any evaluations which are obtainable about them. This may hold you from paying for a service that is sub-par and wasting beneficial money and time on a service that won’t work for you.
Consider all your wants before signing up with a web hosting company, to get your greatest value and keep away from pointless charges. Decide how much bandwidth and storage you need first, for instance and whether or not your web site will be interactive. All of these details are essential in factoring who your web host must be and how a lot you need to pay for it.
Look into the billing choices which can be obtainable from a host earlier than you determine to use them. Avoid hosts that only settle for cost from one source, equivalent to Paypal; limited payment strategies offers you and concept about the degree of service to expect from them. Inadequate cost methods many times will mean insufficient service.
At all times read reviews from past and current customers of your chosen web host earlier than signing up with a protracted contract. Most 12 and 24-month hosting contracts have huge cancellation fees, so it’s essential to understand that you are not going to be able to change your net host for a 12 months or two. Therefore, it will be significant that you just at all times take a look at customer reviews earlier than signing up.
Just be sure you host your website with an organization that has good customer help in place. For those who shouldn’t have satisfactory support behind you, you could not be capable to fix problems that you simply run into in a well timed method, and that may wind up hurting your bottom line.
Don’t be afraid to change your net host if they aren’t providing you with the companies that you need. There are at the moment hundreds of webhosting providers within the market. So, if your current internet host is giving you shoddy service and charging you extortionate monthly fees, it’s in your finest interest to change your website hosting supplier at this time!
Opti Matrix Solution – Web Development Company
April 29, 2013 § Leave a comment
Do you know what an RSS feed? You’ve heard, you noticed those little orange buttons on the blogs of webmasters but you have no idea of its value? Let’s see what is the use the RSS feed and find a tool that will allow you to connect your RSS feeds to no longer be at the end a single source of content for your day.
On site definitions WebMarketing it offers this definition: An RSS feed (RSS is an acronym for Really Simple Syndication) is an XML stream to allow its subscribers to automatically recover some (title or extract) or all of a newly created item. The contents of the stream can be displayed on a public page, a private page or a feed reader.
Here we are explaining with easy language
Imagine that you discover a blog you like a lot and talking about your favorite subject. You go back over often to see if the blogger write a new article. And if you find 3, 5, 10 blogs that offer great items? You will go around every day to see who write something today?
Would not you like to have a tool, a small robot that makes the spy for you on the blog buddies and come tell you when a new article has just made its appearance on one of the blogs that you follow? Well this little robot is the RSS feed. It will notify you when an article is published on a blog you follow.
To use this RSS feed simply find on the blog you visit the famous little orange square as the drawing up of this article. Sometimes it will be well hidden, some bloggers have humor and propose a small pink square. But usually they still indicate that it is the RSS feed from their blog.
A tool to manage RSS
Once you have found the RSS feeds of blogs you like (if the blogger forgot to do it is always possible to create one with Feedburner). For each you get an address, a web page where all items are shown. You just have more then simply enter this address into your favorite RSS reader in the application connected to your Facebook page in the RSS reader of your choice. The only problem is that many of these tools will accept a single RSS (sometimes up to 5) so if you have a twenty blogs to follow you have a problem.
I found a small tool a website very practical, which connects your 20 RSS them then do not make one. This is FeedStitch who does the housework in your RSS feeds and offers a wide unique address to propose to your RSS reader.
It is easy to use. All you have to do is submit the address of your RSS feeds in the large bar where it is written “or enter a blog rss url” then click the “Add Feed” button. Once registered all your RSS feeds scroll down the page and enter the name of your group of streams (eg before the ecommerce). By clicking “create group” you will get your new RSS feed combining all those that you have indicated.
Once created your new RSS feed you can use it as a monitoring tool to track blogs you like or simply enter in your facebook application, your feed reader, your website.
April 22, 2013 § Leave a comment
The Web Performance Optimization (WPO) is a term to rise in recent years in order to improve and optimize the positioning of pages in the search results.
Everyone knows that one of the variables that has the greatest weight in Google’s results showing the loading speed of web pages. Therefore, it is not surprising that more and more companies that want to optimize their presence in the search engines are investing in improving certain aspects of the programming language, architecture, hosting etc… This is to make it easy to robot Google so you can easily crawl the web, index it and display it as soon as possible before the rest.
We must not leave out the user. Users are tired of waiting to upload the content they seek. A bad experience in navigating the website cannot visit us again.
Tools to measure the speed of loading your website
In the network there are tools to check the performance and the speed of websites. We show you a selection of them.
Yahoo! YSlow : Yahoo Free Plugin For Firefox that integrates with Firebug. Evaluates the performance of web pages and suggests ways to improve the loading speed.
Pingdom : A tool for measuring the speed of loading, which can compare with previous results since data stored queries.
WebPagetest: Shows a download time of pages and a list of optimization.
Google Webmaster Tools: The tool displays statistics Google website.
Google Page Speed : Google Plugin for Firefox that integrates with Firebug, analyzes brand performance and implement improvements.
Httperf: It is a tool that allows you to make requests of stress to the servers and see how they behave.
View the page size and download time.
OctaGate SiteTimer : Calculates the size of the page, the download time and offers recommendations.
http://loads.in : It allows the comparison of different load speeds URL’s choosing the geographic location and the browser.
Gtmetrics: Perform an analysis of the areas for improvement and to compare with previous results.
Aspects to consider in WPO
In this case, we should focus on the following aspects:
- Compress the possible contents
- Reduce the size of the cookies.
- Reduce DNS requests.
- Optimize images and multimedia content.
- Improve Google Analytics code.
- Optimize HTTP and CSS.
- Mobile version.
Currently we turn to generate more content on pages, add social networking buttons-without considering that this slows decision-charging, add videos. We must generate optimized pages to load faster, doing the exact opposite. The WPO we can just improve what we already have and get a qualitative and quantitative advantage over our competitors in the network.
Any of these tools can give us an idea of the current situation of our website. But do we know exactly what the cost in terms of sales or visits?
Try any of these tools and knows what the needs of your website and recommend improvements not only necessary but also to carry out the loading speed of your website does not separate you from your customers.
Opti Matrix Solution is a reputed web development company. Apart from creative web design solutions, the company also offers other services like search engine optimization, online marketing and iPhone application development.