What role does Web Application plays in today’s Business?

November 20, 2015 § Leave a comment

OptiMatrix is one of the leading web application development company in India. Web applications have taken a place of traditional methods of business.

You can easily promote your business, get your customers more easily and gain profit. Everything has become so easy because of sharing tings on web by application.

No matter you are into any business, a web app is must. Now, It is necessary to stand against in online world. Mobile, Laptops, Internet are the only thing people are surrounded by in there world. All this is done quickly online by just one click.

These are the way to reach to your customers.Growth in terms of interacting with your users, keeping them updatedwith your product well these are only possible when you have web application.

Web application are the best way to lead in fastest way on web. What you need to do is simple Target numerous clientele and customers at a time is now no longer a major concern now.

Organizations are rapidly embracing these by building the web apps so as to meet what there business is demanding. Web application actually way down the efforts in the business and helps in the productivity with maximum quality results.

Here are the key roles of web application in terms of planning today’s business.

  1. It does matter how you promote your web application

It actually doesn’t matter if it’s an android application development or any other. Does not matter much. Distribution of the product knowledge can be increased through this.  We can say that at that time only the popularity of the organization gets boosted up

  1. You obviously require a proper customer support.

Web applications also provide options for an enhanced customer support. It the application is actually nice it automatically becomes the first line of contact between potential customers and the business.

  1. You should know how to beat against the cutting edge competition.

It is as such that now the business has become so much competitive, we are bending towards to have a web application to lead our self on top.


The Best Typography Art

October 28, 2015 § Leave a comment

What is Typography ? It is nothing but the font styling done that makes it interesting while its appearance. This is a technique used by web designers to make the website or application more interesting.

For example,  they can use it which way they wanted to create logos, writing a title or text and etc.

Here are few example to have a more clear picture of its meaning. Below are the logos designed for its respective websites in a very creative way. It is itself symbolizing the word meaning with a pictorial view.

Typography_Art     Typography_Art_2      Typography_Art_3

However it is not considered s one of the most important element to be included while the development procedure , but it surely adds a star level if implemented.

Moreover, talking about the basic typography terms for the recent newsletters as well as responsive websites there has been few things noted from how this has been used into the current times, the below points are concluded.

  • Sans -serif/ Serif is the most used font for initial headings as well as body text .
  • Sans-serif is comparatively more used in body then header.
  • Times new romen which was the basic font previously has been replaced by the font Helvetica.


After the study, we suggest few of tips that need to followed so that to enhance typographic art.

  • For desktop, it is better to go by choosing big size fonts.
  • Other important case is to understand the point of viewing distance. We need to take care for responsive devices for the font size as the the fonts might not be viewed from the same distance.
  • Also, other point is to make sure for the content should not have mixed variety of fonts.
  • Typos and spacing issues would be a great fault to be figured out in website content.


For web designers, Your choice of typeface and how you make it work with your layout,  colour scheme, design theme and patterns and etc. will make the difference between  a good, bad and great design.


Why WordPress development is getting adapted so fast ?

October 21, 2015 § Leave a comment

Are you also fond of WordPress developed websites ?

It is the most preferable technology towards which web developers are getting driven.

There was a time when the clients were have to come to the cooperation iteratively for any single modification or small changes on their website. But now, wordpress has resolved this thing totally.

WordPress nowadays is becoming everybody’s favoritetechnology both for web developers and for end users.

Let us discuss various attracting features of WordPress which is the reason for its popularity.

WordPress – an open source built

WordPress is a open source platform which provides a free and easy to use and edit service for the developers.

Now, a whole website development would cost you nothing. However there are additional features which are unique that can be installed additionally from wordpress plug in library.

Also, you choose a theme or add ons as your require separately.

So, basically you just need to pay for the cost of launching the website.

Apart from these benefits wordpress provides a good support and recent updates too.


More then 66 Millions of website has been built in WordPress including CNN, TechCrunch, Forbes and etc.

Searching for an alternative of coding ? Stop here! WordPressis the solution.

The reason why it is also helpful for the end users is that, the client can now upload images, blog, change content and can do much more thing by themselves.

You do not need to understand all the boring lengthy codes or concepts. You will find various customization option into WordPress and you can select according to your requirements.

Don’t Worry ! Google loves WordPress too, it wont affect your page ranking at all.

From the perspective of search engine optimization WordPress proves its quality here too.

Google loves to welcomes the websites which are streamlines with coding and maintains its consistency.

Also, posting regular blogs and updating your content is thing for which google will push your site up automatically.


Everyday around 20,000 people earn money through WordPress. A designer in WordPress costs 60$ per hour.

Your website is already locked up and secure !

WorPress provides various effective plugins for security purpose.

Website security is serious concern and google ranks down unsecured websites in actually no time.

Hacking, corruption and other such theft activities are well noted and taken care of.

Building our path towards success

October 15, 2015 § Leave a comment


Going through recent development analysis, E commerce development is most risky aspect to be considered.

Thus those businesses runs successfully where we meet up the maximum expectation from client and requirements understands their needs provide them with creative website designs and create their brand value without compromising on their clients   standards  and specifications.

OptiMatrix, a Website Development company in India also provides one of its service asEcommerce Website Designing.

We are a team of expertise group and have created landmarks to sustain our business.

We are ultimate in consultation, having skills in diversity and adaptability to meet client expectations with great strengths.

We can define that we are the best example to deliver various technologies at OptiMatrix.

As we have a variety of services for our clients to choose from.

Services We Offer:

  • Website development with latest technologies
  • Website design
  • Working on Open Source platform
  • Mobile application development for android, iOS,windows.
  • Online Website promotions
  • Digital Marketing
  • Print media

Our Vision:

We at OptiMatrix, provides you quality services, where nothing is impossible to achieve.

We have always focused on our client’shappiness. Visit us to meet exact e-commerce website requirement with a number of elegant features, and, making online business experience more convenient by offering users an ultimate shopping experience with brilliant beautifully designed ecommerce sites and templates


September 16, 2015 § Leave a comment


If you want to gain some hands on knowledge about web data analytics, then this is the right place to be. As an analyst, if you know how to use any tool effectively, then you are one of the smartest analysts around the globe. Google Analyticsis one of the prospective tools that can be used to derive the specific insights from the data.

Following are the ways by which any analysts can use Google Analytics in a smarter way:-

  • Empathy from market segments: This can help you understand what kinds of people out there are interacting within your websites. Market segmentation basically allows you to plan and create the market strategies. Analysis can be done by their age, gender, location, interests etc. However, it is important to note that the data collected from these Market Segments are from the cookies and not from the Google analytics

  • Shortcut option available by Google Analytics: This shortcut provided by Google Analytics will help you process your reports faster rather than reconfiguring one report at a time. It can be used for both standard and custom reporting.

  • Customize the dimensions: Anything that can be customized always works in their favor. Even with Google Analytics, you have an option of customizing the dimensions of the visitor such as location, demographics etc. With customization you can combine Google Analytics data with that of non-Google analytics data. They play an important role in the custom reports and appear as the primary dimensions.Custom dimensions also help you to track customers who purchase multiple products, and other related interactions.

  • Multi-Channel Funnels: In Google analytics, there is something know as Conversion’s and under that, there is an option called Multi Channel Funnels. Under Multi channel funnels, we get to see PathLength and TimeLag.
  • Path length: This shows the number of times the user visited your site before the actual conversion.
  • Time lag: This helps you know how many days a particular conversion occurred.

This report is useful in many ways as it gives you the total number of conversions, conversion value, and the percentage of conversions. Hence, allowing you to segment both the reports.

  • Assisted Conversions: It counts all conversions that a channel has assisted. Even before a channel has passed the final interaction, it will be known as Assisted Conversions. Indirectly, this helps in analysing the number. The higher the number, the more priority you need to give.

  • Google Analytics applications: This helps to generate better reports and contains both paid and free applications. The applications can be selected from the different category depending upon the type of business you do. This encourages developers to create tools that can be integrated with Google Analytics

Google Analytics technology updates brings in more solution to make Web Analytics even better all depending on the skill of the analyst in order to make the maximum use of the Google Analytics platform.

Web Designing is popular Career in India

September 15, 2015 § Leave a comment


Ever since the advent of the internet, the world has changed in a million ways multiple times over! The world has entered the age of communications. People can communicate with each other from anywhere in the world because of the flexibility of the internet. All one needs is a computer or a smart phone and they are good to go.

Most businesses realized the potential of the internet as a shopping pit stop quite early on. They developed their own sites in the virtual world and their business grew with the rise in availability of the internet to the people. Nowadays all businesses no matter how big or small have some kind of presence on the internet. This ensures that a good amount of reach that was impossible with just a physical store front.

The process of creating such unique websites is called web designing. It is one of the many new professions that owe their existence to the internet. Usually businesses hire a web development company to create and take care of their websites. Web development companies have teams of people that work on a single website.

The web designing market in India is quite wide spread. Because of the sheer strength of the population, the target audience for any business is quite large. This makes the job of web designing very important as the web site of a company is its virtual face and cannot afford to be shoddy as it will affect customer relations.

Opti Matrix is one of the leading web designing companies in India. It is based out of Ahmadabad and has done some quality work in the past couple of years. Opti Matrix was established in the past couple of years however the work it has done will feel like that of an experienced company. If your company is based in some other part of the world then Opti Matrix will outsource the work however you can be sure that the quality will be up to its standards.

Web designing has made its debut quite recently in the world yet it has undergone great advancement.


September 8, 2015 § Leave a comment

Professional Designing Company Assessing Web Design and Development Service Providers can be a task. Even searching the same on Google or other search engine can be vague because there are so many of them. But if you keep the following points in mind, you will definitely be able to choose an excellent Web Design Service Provider:-

  • Trustworthy: There are thousands of Web Design Service Providers who will be ready to work for you. But it is your job to check how trustworthy they really are. A provider that holds an international certification should be given preference. The only reason why the certification matters so much is because the Web development companies have well-defined values and standards.
  • Quality of services: As said by Steve Jobs “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected”. Satisfy yourselves by doing a proper research on their previous work. As you have done that you can go ahead and forge a relationship with them.
  • Costs comparison: It is important to select a Web development company that ensures a good blend of quality service along with economical price.
  • In-house capacity: Depending on your requirement’s whether you want a large Web development company or a small one; inquire about the company’s details. Quality is the main essence for any Web development company that you hire but along with that check on the number of developers they have employed, their infrastructure as well their total work experience.
  • Helpful: A Web Design service provider can be helpful by extending their availability throughout the day.
  • Communication: A Web Development Company which is well experienced would play an important role in the communication. It will allow you to communicate your messages to a large number of people. At the same time it will supply the required information to your clients as well as employees.
  • Awareness: Hiring a Web development Company can more likely be an asset to your company than a liability. One of the main reasons that they are well established is because they are aware of their competitors and so they will dothe same for you.
  • Economical: Pretty much similar to costs comparisons, but an excellent Web development Company would be the one which helps in saving time as well as money along with quality.
  • Enhance Customer Service: An experienced web design and development company would allow you to enhance the customer service so that there aren’t any complaints here forth.

Once you have these points taken into consideration and fit well with your requirements you will be able to find an excellent Web Development Company of your choice. Optimatrix is a leading Website Development Company in India. They have the Best Web Development & Mobile application Development Company and offer android, iPhone app, PHP, WordPress Development services.Their web marketing expertise will provide you with their web relevant services applicable to your objectives, constraints and needs.