May 20, 2013 § Leave a Comment
One of the main tasks of a community manager is to create and publish content that add value to their audiences and revitalize the brand presence in social networks. But this should not be done at random, but obviously requires some planning to try to get the best results.
Why create a content plan?
A Content Marketing strategy will help us stand out from other companies similar to us in a saturated environment, to gain credibility with our stakeholders to enable position ourselves as experts in our industry, to establish an emotional bond beyond the commercial transaction, consequently to gain leads , whether in the form of visits to our website, sales, subscriptions, etc..
So when we set out to develop a content plan for a brand, this requires knowledge previous work of the company, the environment, industry, your competition, your customers, etc.. Each company is different, and what works for one may not be true for others.
How to create a content plan?
First, we must be clear about the nature of the issuer of the communication. Who is the brand? What are their characteristics, their place has or wants to get in the minds of consumers? What kind of activity develops?
2. Target Audience
Who are our potential customers? Are they young or old? They are looking for cheap prices or exclusivity? Depending on who and how our audiences are, we tailor our content.
3. Communication tone
What content can be the most valuable to our audience? Consider the triple aspect of inform, educate or entertain to decide what we are trying to cover needs at all times with our content.
In addition, we must decide what will be the tone of communication with our stakeholders: we will speak in a formal tone to them. Based on our audience and objectives , we must choose how we will communicate with them, and respect that line consistently in all our communications.
What do we want with our communication? We may want to generate interest in our products or services, attract visitors to our website, get subscribers, gain notoriety and generate sympathy, differentiate ourselves from our competitors.
Be clear about what we want, we help guide our publications in blogs, social networks, etc and define the budget you are willing to invest to achieve realistic goals.
It makes no sense to claim that our content strategy to double our sales and we do not support the same extent the investment required to make this happen.
5. Editorial Calendar
Based on these aspects and the available budget, we will be able to define an editorial calendar, which graphically mark the publications that we will do, often, support etc..
From developing corporate blog posts, publication on social networks (Facebook, Twitter, Pinterest, etc..), design and send newsletters or bulletins, creating guides or ebooks .
It is very useful, especially if we have a shoestring budget of tools that help to automate tasks, program publications, etc…
6. Content development
The development of content that fit the factors we have noted previously is a key task, and logically will be conditioned by the available resources.
Ideally it is certainly develop their own content, and for this we can use external professionals or staff incorporate the company that dominates the work of drafting, design, social media etc…
If we make a good healing of content, we can reconcile themselves with other content contained in a balanced and achieve good results. But do not forget that this task also requires time and effort.
7. Evaluation of results and reorientation of strategies
The measurement results of a content strategy are a complex task, which is not always possible to accurately if you do not have the means. However, through the experience can be outlining aspects such as what is the best time to post to each mean, what kind of content we work best, what are the most appropriate media, etc…
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This web design company offers a wide range of iPhone application development and SEO Services.
May 18, 2013 § Leave a Comment
Start at the blogging world can seem an impossible task when you are taking your first steps. Once you’ve digested the information first start to see the light at the end of the tunnel.
There are some questions answers about creating and managing a blog
1. What to keep in mind when choosing a domain name?
Choosing a good domain for a blog can be a more complicated task than you imagine just the beginning. You realize quickly that all you had in mind already registered.
2. What is the best platform to mount a blog?
Each blogger has different objectives. Many people to share the stories of their family and friends on a personal blog. Things change if you intend to mount a professional blog from day one. The problem for many is to start its activity on a platform without cost quickly reaches its limits and makes it very difficult to change what you really need.
3. How writes a blog entry?
Writing would be the simplest answer. Many bloggers are intimidated by a blank screen. They do not want to make any mistakes at first so put a stop to the time of writing freely. You have to understand that blogs are no longer read but are scanned and therefore not written a post but is designed. The visual aspects when developing the input have become increasingly important in improving the usability and reading this article.
Writing would be the simplest answer. Many bloggers do not want to make any mistake at first so put a stop to time of writing freely. You have to understand that blogs are no longer read therefore not written a post but is designed. The visual aspects when developing the input have become important in improving usability of the article.
4. Is there a minimum of words to position well in Google?
It is curious that this question arises on a very frequent because it seems that the answer beginner blogger wants to know when you can stop with the wording of your post. Depending on the type of the article is easy to exceed 400 words without much effort. Is an average recommended, though depending on the type of post that publish the amount can vary.
5. How many times do you post on a blog?
The answer would be like in many aspects of life “depends” but clearly something more concrete look for guidance. If you do not mind reading, public many times as you like. But if you want to someday have a blog that you read an article you should take more often than other blogs in your niche. Find public the remaining few times and then you make 30-50% more than them. That simple formula can be.
6. How do I get do not run out of ideas for new posts?.
Many who start with their blog have a fear of running out of ideas, nothing more to launch new in the project. Some feel so restrained they prefer to wait until there are enough issues before you start writing. The mistake is to not write just as before because this action is a creative process that generates new ideas for the blog. We need to establish some sort of workout plan where public initially at a pace that can take without problems and then you increase when you realize that the “production” of new content is less complicated than you imagined at first. fort. Is an average recommended, though depending on the type of post that publish the amount can vary.
7. How to legally use photos in my blog?
Few novice bloggers are unaware that they can use the photos found through Google images. Free banks seem to be the solution at first glance but then problems may arise that surprise you. Using license photos Creative Commons is one of the best options not make sense always bear the cost of an image bank. It is not difficult to avoid legal problems but you have to learn once well to identify potential pitfalls.
8. Is it good or bad to put links to other blogs?
When I started my career as a blogger saw competition for all parties. Once a reader was on your website you tried to stay forever. Place a link to an external source seemed the silliest thing in the world. Sure, what you said in an indirect way was something like “look, click on this link to find best information here in this blog”. My view has changed a lot in eight years. Now I understand that no matter if the reader leaves a content plugin potentially better than yours. What is relevant for the user is that he has known thanks to you are making. Put links to other blogs reference is also something that Google rewards.
9. Can you make money with a blog?
Not as easy as you imagine just the beginning. It’s not very complicated and requires a lot of knowledge. The problem is that it requires patience that few have. There are always some small tips that allow you to go a tad faster than the rest. The disadvantage of many of these tricks is that they are short-lived because they have much to do with “trick” the search engines. The downside is that these sooner or later you end up catching. There are several sources of income. If you bet solely on online advertising will be lost. -fareast-language: EN-US;mso-bidi-language:AR-SA’>When I started my career as a blogger saw competition for all parties. Once a reader was on your website you tried to stay forever. Place a link to an external source seemed the silliest thing in the world. Sure, what you said in an indirect way was something like “look, click on this link to find best information here in this blog”. My view has changed a lot in eight years. Now I understand that no matter if the reader leaves a content plugin potentially better than yours. What is relevant for the user is that he has known thanks to you are making. Put links to other blogs reference is also something that Google rewards.
May 17, 2013 § Leave a Comment
Due to the large number of techniques and tools used by marketing (especially since the advent of the Internet) to better study and use, it is usually classified into different types.
Let’s look at what major marketing types exist:
The direct marketing is the promotion of a product or service to a specific individual consumer, usually through means that allow direct communication with this such as telephone, mail, fax, email and the Internet.
The main feature of direct marketing is given one to one, that is goes directly to a single consumer, unlike traditional marketing often be directed to a number of consumers simultaneously.
Internet Marketing (online marketing)
The Internet marketing consists of activities or traditional marketing shares through Internet.
There are internet marketing, for example, when analyzing consumers, when promoting a product, when you sell a product when customer loyalty, or when you get customer feedback, via the Internet. single consumer, unlike traditional marketing often be directed to a number of consumers simultaneously.
The email marketing is sending emails in order to promote a product or service, or maintain contact with a consumer and create interest in it for a product, service or business or their loyalty.
The three main ways to make use of email marketing is the use of electronic newsletters or e-newsletters, sending emails to customers of the company, and sending mass emails.
The guerrilla marketing is the promotion of a brand, product or service through the creation of an original and witty and the use of unconventional means.
By analogy to guerrilla warfare, guerrilla marketing seeks to reach the public in a way that causes surprise and impact through the use of energy and creativity, rather than the use of large budgets.
The viral marketing involves online promotion of a brand, product or service through the creation of an attractive message can quickly get a lot of users, primarily through the recommendation “word of mouth”.
This marketing is characterized by using the Internet as a means of promotion, due to the ease it offers to create and publish a message, so that it can be transmitted or recommended by users and so you can get to a lot of these.
This post has been written by Vishal Shah as a web developer in the Web Development Company for eight consecutive years. His blog is replete with articles related to the latest web advancements and iPhone application development.
May 15, 2013 § Leave a Comment
If you have an account and if you are managing your advertisement account through Google AdWords pay per click campaign for preventing target users of search engines and partner sites; do you know there several ways to track and analyze them, but this can easily confuse you and will drop you in a panic situation.
To avoid such situation the only way to make it comfortable is to narrow the field to a short list of key metrics that give significant input on what works and what does not go in your pay per click campaigns.
The following 5 metrics will give you the best result with less expense. In this article we are not trying to tell you that you need to ignore other metrics but if you have limited time available these will give you a broad overview of your performance, and plot these five metrics over time will provide a concrete measurement of your success.
1. Quality scores metric
The quality score is a measure of the keywords relevance; Google ensures that whether your keywords are relevant to add to the users search:
Quality score determined by the following factors:
- Search keyword and relevance of keyword
- CTR of the keyword and its matching ad
- Importance of the keyword to its ad group
- The CTR of the URL shown in groups
- The factor of your landing page
It’s very essential to maintain the good quality because Google always uses to determine the ranking of the ads as much as the amount of cost per click. If you are thinking that you have almost done with details of the search for keywords, then also a low average score you get then it’s a signal that you are still missing something.
2. Click – through rate
The experts in the field say that the pay per click metric pays more attention while they are analyzing the AdWords account.
For several reasons CTR is more important, and it includes:
- Report if your ads are not relevant to users
- Low click through rate are the proof that your keyword and ad both are not proper and they need improvement
- You know the fact of the CTR average rate of an ad? According to an AdWords employee its just 2%, so if you are over this percentage ratio then you are good with the pay per click campaign.
3. Conversion ratio
The conversion ratio is the other aspect which shows us that another common response about the pay per click metrics and this shows you that how many people among those who clicked on the sponsored ads, by then they complete the desired action on your landing page, regardless of whether the call to action is a purchase, subscription, or filling out a form.
The conversion rate is as important as the click-through rate – certainly do not want to pay for tons of clicks and visits if even a portion of this traffic ends with significant action. A high conversion rate means that the money you spend for the clicks return as a profit which is called ROI return on investment.
4. Cost per Conversion
This is the sign that marks the success or failure of a campaign. In other words, if you have to pay more to acquire a new customer than it actually applies to your business, then your campaign is failing: we should not expect a return on investment.
5. Meaningless expenses
The best way to reduce this following risk is smart use of negative keywords. These will allow you to reduce the traffic which is irrelevant to your business and that also which does not generate conversions. Prevent the appearance of your ads for search queries that contain that keyword.
Are you using these metrics to measure the performance of your PPC campaigns? What other metrics found particularly useful?
You have the perception that you are not making the best use Google AdWords, or maybe your country has a large room for improvement? Do not waste your time and money; trust the professionals of Secret Key, agency Google Adwords Certified Partner.
May 14, 2013 § Leave a Comment
Landing page play an important role in obtaining site traffic, however, to fulfill this objective must be designed according to certain factors that invite visitors to click on them. A destination page must be able to resolve the doubts of the visitor and show what the user is looking for.
Here are some tips to improve the performance of target pages.
1. – Improve Titles: When a user enters a page, check roughly if the information you seek, therefore, is essential to achieve capture their attention in those few seconds.
You must use clear and compelling titles, graphics that define what the user can find on the site, the content should be so attractive that can catch the reader’s interest.
2. – Matching between search and content: As mentioned above, users will not read the entire contents, try to identify the information that they need.
If the article is about “top 10 bars”, then you should create a list of large numbers, if the text is a comparison between products, then you should include pictures, so it easy for visitors to identify intention page.
3. – Facilitate the user identification: In this quick read that takes the user must find basics like the “who, what and why”, akin to the visitor to know and become familiar with the brand or what it can offer.
This aspect is not only fundamental to the company website, in the pages of destiny plays an important role to ensure that the brand name is present.
4. – User Participation: In addition to containing relevant and well organized, a page destination should motivate the user to perform actions. There are many exercises that can be added that would have great benefits.
A button with the zoom, it is generally well accepted by users, are also options to view additional information or links to similar products. Any alternative that encourages visitors to further research is good choice.
5. – Different queries on the same page: An option that is well pleased for users is to modify the search criteria without having to return to page. Include filters for color, product size and ease of switching from one category to another without having to leave or change pages, motivate the user to check various products.
6. – Social Networking: Add buttons to facilitate visitors to share content is a key component not only to motivate the user to interact with the page, but also the products can reach more and more users.
7. – Measure results for query: Google Analytics offers the ability to segment showing results per query. Use this filter to identify and better understand the users, identifying which keywords work best in different destination pages.
8. – Monitor the competition: Continually review similar businesses sites can help identify potential problems and improve opportunities in the destination page or business site.
The destination page can be one of the most powerful weapons to achieve increasing sales and traffic. The conversion rate, the usability of a website and social networking activities have become important factors in search engine criteria to position a page.